Pengurus Jenama Pasaran - Bank
CCU Bank Komersial adalah sebuah bank komersial berlesen penuh yang dimiliki oleh Kongsi Pelaburan Kemboja. Bank kami memperoleh lesen rasmi dari Bank Pusat Kemboja pada April
- Laman web syarikat kami adalah https://ccubank.com.kh/zh-hans/. Pada masa ini, ibu pejabat kami terletak di Jalan Monivong, Daerah Boeung Prolit, Kawasan Sangkat Phsar Daeum Thkov, Bandar Raya Phnom Penh.
Lokasi kerja di ibu pejabat syarikat, di Bandar Raya Phnom Penh, ibu negara Kemboja. Bahasa kerja adalah Bahasa Inggeris dan Cina
Marketing brand executive/managerbank
- Responsible for the formulation and implementation of the bank's brand development strategy and brand image according to the bank's business policy; Responsible for the formulation and dynamic revision of brand system architecture; Responsible for the development of internal and external brand identity related rules and regulations;
- Responsible for the formulation and implementation of corresponding brand strategies and promotion plans, including the management of large-scale corporate brand activities, third-party sponsored activities and naming activities, and social media brand communication strategies;
- Responsible for the positive promotion and communication of the bank's brand, formulate strategies to promote the local influence of the bank's brand, implement the brand image in sales, customer service, products, activities, channels, terminals, etc., and establish an influential brand image in the industry for the target audience;
- Responsible for the brand management of the Bank's official website, and cooperate with technical departments, business departments and related support departments to support the update of the Bank's website;
- Responsible for building the corporate culture of the bank and ensuring the internal communication of the company's brand and core values;
- Responsible for the cooperation with various internal departments, assisting and supporting the smooth implementation of brand marketing activities of each department, especially the communication and activities related to customer activities and employer brands, ensuring the correct application of brand identity and brand norms; Organize regular training and exchanges;
- Responsible for managing corporate social responsibility projects, carrying out corporate social responsibility activities, and formulating related brand strategies based on the bank's social responsibility activities;
- Responsible for social media management, using social platforms to carry out effective corporate brand communication activities and enhance the brand image of the bank; Follow social media trends;
- Responsible for the guidance, release and compliance review of all external communication content (such as posters, audio, video, advertorials and other promotional materials);
- Responsible for the establishment of brand creative cooperation system, lead the introduction of cooperative companies that meet the requirements of brand image construction and promotion in the industry, and coordinate daily demand management;
At least 3 years experience in branding, public relations and cultural communication; Banking/insurance related financial experience is preferred;
Share the same values as the firm; With structured thinking and strong creative planning ability, familiar with brand marketing theory, able to independently complete project planning
