Associate, Paid Media
About Us
MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.
The paid media and performance marketing function at MoneyHero Group is essential in driving growth and maximizing return on investment through strategic use of channels like SEM, display, and paid social marketing. This function manages integrated marketing campaigns across multiple countries, working closely with local marketing teams to drive awareness, conversion, and optimize budget spend. By leveraging data-driven insights, running experiments, and collaborating on strategic projects, the performance marketing team ensures efficient budget use and strong ROI, contributing to the overall success of MoneyHero Groups marketing efforts.
About the Job
In this role you will have the opportunity to drive growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels and countries to drive awareness and conversion amongst our target audiences.
You will be the key point of contact in driving the performance for both Hong Kong and Taiwan markets - which will require you to collaborate closely with our local country teams to develop holistic marketing strategies, share best practices across our markets and drive forward key group-level strategic projects.
Our ideal candidate possesses performance marketing and analytics expertise and a personal ambition to learn and grow with MoneyHero Group.
The Associate, Paid Media will be responsible for:
- Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
- Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies (via paid and organic channels)
- Cultivate strong relationships with country marketing teams by providing data-driven insights, regular reporting and strategic guidance on performance marketing
- Develop quarterly marketing budgets across countries based on key business objectives and optimize strategy throughout the quarter
- Own regular reporting on paid marketing performance using current reporting frameworks and suggest / implement improvements to current reporting tools
- Manage experimentation across markets to drive most efficient spend of marketing budget and ROI
- Own roll-out of key strategic group-level marketing projects in the countries you work with
- Collaborate with the broader marketing team (both at the Group and country level) as well as product and technology teams on strategic projects and initiatives
In this role, we are looking for someone with:
- 2-3 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
- Strong project management and organizational skills; able to work with stakeholders across multiple markets and functions
- Strong communication, presentation and interpersonal skills - experience working in a regional marketing role and/or agency a plus
- In-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
- Experience managing large scale paid advertising budgets against business objectives and ROI targets
- Hands on experience using Google Analytics, DoubleClick Campaign manager, etc.
- Experience running A/B tests to drive optimization
- Deep understanding of data driven performance marketing including creating dashboard for data visualization in Excel/GSheets
- Familiarity with Big Query, Looker Studio, Super Metrics and AirFlow a plus
- Basic command of Python, SQL a plus
- Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics
- Fluent in English and Chinese, both verbal and written (familiarity in written Traditional Chinese highly preferred)
- Proactive self-starter
- Enjoy working with and learning from people of different backgrounds and cultures
- Passionate about fintech
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