Marketing
Kuala Lumpur
Support Office
REPORTING LINE
Reporting to the Head of Marketing for Malaysia
HERE'S THE RUNDOWN
We are looking for a strategic Digital Marketing Specialist with professional experience in developing, implementing, tracking and optimizing campaigns across various channels, Our ideal candidate should have a strong grasp of current marketing tools and be passionate about all things digital marketing. Possess creative thinking skills and keeps up to date with the latest trends and best practices in the digital world and be able to act quickly and efficiently. He/She will also have KPIs attached and aligned to the overall performance of the business in Malaysia covering brand, acquisition/sales and member experience/retention (net member movement).
RESPONSIBILITIES Plan and execute all web, SEO/SEM, marketing database, email marketing, mobile applications, social media and display advertising campaigns.
Provide feedback and recommendation on paid marketing strategy and performance and generate reports on ad performance.
Track, measure and report performance of all digital marketing campaigns, and assess against goals such as site engagement metrics, sources of traffic, campaign performance measurement (i.e. CPM, CPC, CTR, CPA), landing page conversion rates, social engagement rates and organic searches.
Keen understanding of mobile applications and how to market them effectively.
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies in line with business objectives.
Plan, execute, and measure experiments and conversion tests (A/B testing)
Collaborate with Regional Marketing on website enhancements and strategies to optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with creative and media agencies and work with external vendors and effectively manage ROI to ensure cost effectiveness for the business.
Evaluate emerging technologies and capability to market. Provide thought leadership and perspective for adoption where appropriate.
ABSOLUTE ESSENTIALS Bachelors degree in marketing, digital marketing or other relevant degrees.
Minimum of 3 years experience in digital marketing (preferably in an agency environment), proven track record of success in managing paid and organic campaigns.
Experience leading and managing SEO/SEM, marketing automation, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience with A/B testing and experiments.
Solid knowledge of website analytics tools (Google Analytics). Experience in setting up and optimizing Google Adwords campaigns.
Familiarity with Sitecore CMS (preferred).
NICE TO HAVE Good communication, interpersonal and team player skills.
Exceptional spelling, grammar and punctuation skills (English); strong attention to detail and well-versed in emerging creative digital content technologies, platforms and best practices.
Is an independent self-starter with a positive attitude, growth mindset, and willingness to try new things.
Able to multi-task and has good time-management skills, with the ability to prioritize tasks.
Possesses a sharp eye for detail and displays resourcefulness.
Shows a keen interest in health and fitness and willingness to try new things.
