Job Purpose:
Key responsibilities to develops O+O medical communication contents to support medical communication strategy. Medical tools and content in line with brand priorities to encourage prescriptions and develop the reputation of our brands and the Division.
Key responsibilities:
Deploy the multi-channel, (both on- and off-line) medical strategy in line with brand strategy (product cycle plan, and territories etc.)
Take charge of scientific and competitor monitoring in medical areas and process / analyze all information (panels, competitor analysis, )
Plan, forecast and manage advertising and promotional budgets
Define key messages / claims adapted to health professionals.
Adapt the content and the communication tools to the targets and different touchpoints.
Develop the O+O/ content of the tools, the services (detailing aids, information leaflets for doctors and patients, medical training programs targeting doctors, websites, mail and newsletters, video, webinars, communication material for events such as congresses)
Validate medical communications to observe medical ethics and internal policy.
Circulation of scientific and medical expertise to other departments and train medical representatives.
Cascade medico-marketing strategies, cycle plans to field medical managers
Support medical advisor/ relations in strengthening medical leadership on faculty and content development for medical activities including national congresses, advisory boards, scientific exchange meetings, publications, CMEs to lead sciences.
Strategize and implement medical launch plan for new products/ innovations.
Where applicable, contribute to implement international surveys on a local basis and put into place local observational studies and ensure they are used
Work together with the other functions / departments - Work in synergy with marketing, medical detailing, medical advisors, relations, distribution, external communications and digital to guarantee the coherence of the messages
Requirements:
Education Level: Bachelor's degree in Science / Pharmacy / Marketing; Master Degree in Marketing would be an added advantage
Years of experience: Essential to have healthcare / pharmaceutical working experiences 5 years, Minimum 2 years experiences in brand management.Other Competencies:
Presentation skill
Results driven with attention to detail
Communication skill (both verbal and written)
Good interpersonal skill
Quick learner with strong analytical skills
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