Marketing Strategist (Business Development + Client Servicing)

Job Description:

Proposal Planning and Strategy (Pitching)

1. Collect client briefs which include the client's marketing strategy, challenges, direct competitors, expectation (KPI) and budget.
2. Involve in attending meetings with potential new clients or existing clients for additional project inquiry.
3. Ensure information received from the client is 100% complete and ensure there is no information lacking behind.
4. Listen and understand client pain points (problem), challenge in digital marketing.
5. Collect and gather client requirement, expectation towards digital marketing development milestone & Key Performance Index (KPI), project expectation & requirement.
6. Prepare a customized proposal to suit or meet client requirement and expectation including project milestone planning.
7. Compile the total cost and ensure there is no hidden cost for the project.
8. Ensure the project costing proposed meets with client budget.

Client Servicing

1. Provide daily follow up with clients and accommodate client expectations.
2. Solve challenges faced by clients that are related to projects.
3. Act as the key contact person between client and internal team.
4. Counter propose new strategy and new media channel to client according to the latest trend.
5. Respond urgently to client's enquiries, ad-hoc tasks, amendments, feedbacks.
6. Attend all project meetings with clients.
7. Manage and increase client satisfaction.

Client Onboarding and Understand Client Brand

1. Identify clients marketing strategy, challenges, direct competitors, expectation (KPI) and budget.
2. Determine and come up with the best strategy that can be proposed to the client according to project requirement.
3. Client brand assignment to the right department according to client subscription.
4. Collect client brand information for the team (e.g. Logo, Typography and etc.).

Lead and Manage Team

1. Lead and manage Marketing Strategy Department team members.

Team Collaboration and Coordination

1. Liaise and share client briefs to the internal team.
2. Coordinate with Media Planner and Content Planner to plan up the timeline of each strategy & production will take.
3. Collaborate with MS, CS, MAS, Creative Team, Influencer and CM in order to meet client enquiries and expectations.
4. Involve and participate in every big meeting related to the project (e.g. Brainstorming & Reports review).
5. Coordinate with each department team lead when there is any issue occurs and solve the challenges faced by the team.
6. Ensure the collaboration between each department / team are smooth.

Monitoring and Quality Check

1. Job monitor to ensure each team completes and submit work before / by the deadline.
2. Review all the Media Strategist and Content Strategist works before sending them to the client.
3. Monitor media performance and identify how Media Strategists are able to optimise better performance and reach.
4. Ensure ads are effective and displayed appropriately.
5. Manage the client's performance, quality and service expectations to avoid unattainable tasks.

Reporting

1. Review media & content performance and ensure KPI achieved according to client expectation.
2. Identify how Media Strategist / Content Strategist is able to optimise better performance and reach.
3. Present reports to clients and build long-term relationships.