Job Responsibility
You will play marketing role and champion the growth of customer acquisition, retention & branding for a network of fast growing parenting platforms & influencer community
KOL Identification And Recruitment
- Research and identify potential KOLs who align with the brands values and target audience.
- Develop and maintain a database of potential and existing KOLs.
- Conduct outreach to potential KOLs through various channels (email, social media, networking events).
Relationship Management
- Build and nurture relationships with KOLs to ensure long-term partnerships.
- Regularly communicate with KOLs to provide support, share brand updates, and address any concerns.
- Organize and manage KOL events, meet-ups, and collaborations.
Campaign Development And Execution
- Collaborate with the marketing team to develop influencer marketing campaigns.
- Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
- Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.
Content Creation And Collaboration
- Work with KOLs to create engaging and authentic content that resonates with the target audience.
- Ensure all content adheres to brand guidelines and regulatory standards.
- Facilitate co-branded content creation, including videos, blogs, social media posts, and more.
Reporting And Analysis
- Monitor and report on the performance of KOL campaigns and partnerships.
- Provide insights and recommendations for improving future campaigns based on data analysis.
- Keep up-to-date with industry trends and competitor activities to inform strategy.
Budget Management
- Assist in managing the budget for KOL activities and campaigns.
- Ensure cost-effective use of resources while achieving desired outcomes.
Job Requirements
- Candidate must possess at least a Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.
- At least 5 years of working experience in Brand Marketing, KOL / Influencer Specialist.
- Passionate about work.
- Positive attitude and flexible personality.
- Proficient in Mandarin, English, and Bahasa Malaysia, spoken and written.
- Strong analytical skills combined with a creative mindset.
- Able to work on your own and as well as with the team.
- Excellent communication skills.
- Up-to-date with the latest trends and marketing best practices
Job Benefits
- Office Parking Subsidy!
- Additional Leave on your Birthday Month!
- Casual Attire in Office!
- Medical Benefit!
- EPF/SOCSO
