Assist Management in regularly define and identify most effective communication channels to promote existing products and services within the Companys brand
Analyze market trends , competitive analyses, consumer behavior, brand awareness ,new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings both b2b & b2c. Support creators in live stream, video making and overall direction in social media branding.
Brand collaboration , maintain strong relationships with brands for marketing collaborations.
Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives. Monitor progress of campaigns using various metrics and submit reports of performance
Track and report on key performance metrics, such as foot traffic, sales conversion rates, and ROI, to measure the effectiveness of marketing efforts.
Job Requirements
Mandarin speakers are preferred.
Bachelor's Diploma / Degree in Marketing, Mass communication, Advertising & Marketing , Creative Multimedia Studies or equivalent.
At least 2 years of experience as marketing executive or similar role.
Proven track record of developing and executing successful marketing campaigns that deliver measurable results.
Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate data insights into actionable marketing strategies.
Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
Proficiency in digital marketing tools, software, MS Office and platforms, including social media management (fb, XHS, IG, Tiktok).
Ability to thrive in a fast-paced, deadline-driven environment and adapt quickly to changing priorities.
