PR & CRM
Work hand in hand with Assistant Marketing Manager on the seeding strategy to influencers and medias to increase Guerlains awareness
Share all PR related materials with PR agency in a timely manner and ensure that the information are well disseminated
To vet through an adapted press release from PR agency to ensure brand image is consistent with HQ guidelines
Assist Trade Marketing Executive in the organisation of PR Event to celebrate new product launches
Assist Trade Marketing Executive in the organisation of Masterclass to develop customer loyalty and brand love
RETAIL
Ensure new product launches information are well disseminated to the retail team
Prepare deck including all information related to new launch/ competitors report by weekly o Inventory/ stock receive / fulfillment tracker and updates
Provide performance analysis including quantitative and qualitative comments (campaign/new launch etc.)
Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
Take pictures of Guerlain counter as well as competitor activities and update on the share drive o Support Retail Manager in ad-hoc sales duties such as business presentation, sales analysis etc.
E-RETAIL - SEPHORA
Responsible for new Product Listings and ensuring all information are submitted in due time.
Brand Banners: responsible for updating banners according to product launches.
Online Stocks Level Monitor: review on a weekly basis and alert
VISUAL MERCHANDISING
Post-installation: Visit counter to ensure all changes are reflected accurately and take photos and ensure pristine merchandising execution
Support Trade Marketing Executive to update merchandising POSM / planograms and review tester display in the stores according to merchandising teams directions.
REGIONAL REPORTING
Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time
Requirements:
Min 5 months internship program
Team player with effective interpersonal and communication skills
Exceptional problem-solving ability. Logical reasoning, creative thinking, comfort with numbers, and the ability to untangle complex issues.
Strong passion, ability to adapt and cope in a fast pace, challenging work hours and environment
Fluent verbal and written English
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