Marketing Intern

Marketing Intern

Mission

Driven by quality and desire to create unforgettable flavours, we promise to put excellence and bliss in every bite, offering our customers delicious, fresh and skilfully created broad range of products; and creating a memorable experience for everyone where absolute guest satisfaction is our highest priority.

Vision

At Gula Cakery Group, we envision a world where our brand is recognised as a premier destination for exceptional food and dessert in Malaysia.

Key Responsibilities

This is a full-time on-site internship role for a Marketing Intern at Gula Cakery Group in Shah Alam. The Marketing Intern will assist in market planning, research, communication, and marketing tasks to support the promotion and expansion of the business. Daily responsibilities include contributing to the development of marketing strategies, conducting market research, assisting with communication efforts, and supporting marketing campaigns.

Planning and Development:

Marketing Campaign Management:

oAssist in planning marketing campaigns across various platforms, including social media, email, and print.

oHelp develop promotional materials such as flyers, social media graphics, and advertisements.

oEnsure timely and accurate updates of campaign content on all channels.

Market Research:

oAssist in analyze market trends, competitor strategies, and customer preferences.

oGather and organize data for reports that support strategic decision-making.

oProvide insights and recommendations to improve campaign effectiveness.

Content Creation and Coordination:

oAssist in creating content for social media, blogs, and email newsletters.

oSupport the coordination of photoshoots, video productions, and other creative projects.

oEnsure content aligns with the company's branding and messaging.

Supplier and Vendor Relations:

oCoordinate with external agencies, designers, and vendors to ensure timely delivery of marketing materials.

oAssist in obtaining quotes, preparing purchase orders, and managing vendor communications.

oMaintain a database of supplier and vendor contacts for quick reference.

Support Functions:

oHelp in preparing marketing calendars, scheduling posts, and organizing promotional events.

o Manage and update marketing databases and systems for tracking campaign performance and customer engagement.

oProvide support for budgeting and tracking expenses for marketing initiatives.

Employee Development:

As a Marketing Intern, you will contribute to fostering a collaborative marketing team by:

Ensuring accuracy and creativity in all marketing tasks to support the company's growth.

Staying up-to-date with the latest marketing trends and sharing insights with the team.

Actively participating in team discussions and brainstorming sessions to develop fresh ideas.

Supporting team members by taking initiative in tasks and projects.

Upholding company values, maintaining positive morale, and contributing to a dynamic and creative work environment.

This role will help Gula Cakery enhance its marketing efforts and strengthen its brand presence in the market.