About Us:
At Zentechnica, we're all about using technology to solve business problems. Whether it's digitalization consultancy, building websites and apps, transforming data, or enhancing cybersecurity, our goal is to help our clients grow their revenue, cut costs, boost their online presence, streamline operations, and improve functionality.
Job Description:
We're looking for a motivated and results-driven Marketing Executive to join our team. Your main focus will be generating leads to grow our customer base for our retail software solutions. You should be skilled in using various digital marketing platforms, creating effective landing pages, and tracking performance.
What You'll Do:
Lead Generation:
- Create and run lead generation campaigns on Facebook, Instagram, TikTok, and Google.
- Use data to improve campaign performance and maximise ROI.
Landing Page Development:
- Design and build landing pages with drag-and-drop tools.
- Make sure landing pages are user-friendly and optimised for conversions.
Exploring New Platforms:
- Stay on top of the latest digital marketing trends and platforms.
- Test and implement new strategies to generate leads.
ROI and KPI Management:
- Track and analyse campaign performance against key performance indicators.
- Report on ROI and suggest improvements based on data.
Performance Tracking:
- Use analytics tools to measure marketing campaign effectiveness.
- Continuously improve strategies based on performance data.
Webinar and Event Management (Desirable):
- Organise and emcee webinars and virtual events to connect with potential customers.
What We're Looking For:
- Either Bachelor's degree in Marketing, Business, or a related field or 2 -3 years work experience in the relevant tasks.
- Proficiency in using marketing automation tools, content management systems, and analytics platforms.
- Proficiency in Facebook, Instagram, TikTok, and Google marketing.
- Knowledge of landing page development using tools like Unbounce or Leadpages.
- Strong analytical skills with a focus on ROI and KPI tracking.
- Excellent communication and presentation skills.
- Experience organising and emceeing webinars and virtual events is a plus.
- A passion for exploring and mastering new digital marketing platforms.
- Embraces the motto Functional Elegance where software development comes second to the business needs.
Why Join Zentechnica
- Join a forward-thinking company that's all about innovation.
- Work in a collaborative and dynamic environment.
- Take advantage of opportunities for professional growth and development.
- Be part of projects that make a real impact on our clients success.
- Be part of a new company and chart its technological methodology, philosophy & culture.
