- Develop and implement digital advertising and content strategies that align with business goals, focusing on Facebook and Instagram platforms
- Analyze and report on campaign and content performance, using data to drive optimization and improve ROI
- Collaborate with internal teams to ensure consistent messaging, branding, and content across all advertising and content channels
- Generate creative ideas for advertising campaigns and content, incorporating trends and best practices
- Stay up-to-date with the latest digital advertising and content trends and technologies, and make recommendations for continuous improvement
- Develop and implement brand strategies into comprehensive brand plans and go-to-market strategies.
- Manage budgets and resources effectively, utilizing in-store marketing techniques to enhance product visibility and sales.
- Evaluate the effectiveness of trade marketing campaigns.
- Analyze market trends and consumer insights to identify opportunities for growth and development.
- Lead the development and execution of in-store and on-shelf marketing activities, including point-of-sale materials and merchandising display.
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- Possess at least Diploma or Degree in Marketing or any related discipline.
- Minimum of 2 years of relevant marketing experience preferably from a fast paced, dynamic and innovative environment.
- Computer literate in Microsoft Office and strong problem-solving skill.
- Verbal and written proficiency in English and Malay. Proficiency in any other languages will be an added advantage.
- Pleasant personality, creative, team player and proven success working independently.
- Knowledge of strategic planning principles and marketing best practices.
- Possess good stress management skill and able to meet tight deadlines.
- Experience with Facebook Ads Manager and Instagram Ads Manager, including best practices and optimization techniques
- Possess creative content writing & digital / social media knowledge.
- Strong analysis, planning, Initiative & able to work independently.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-metier-food-job-marketing-executive]
