Key Responsibilities:
- Marketing Program Development:
Develop and execute comprehensive marketing programs, including online and offline strategies.
- Collaborate with the branding team to ensure consistent brand messaging across all platforms.
Implement and manage social media strategies, ensuring daily updates and engagement.
:
Plan and manage Electronic Direct Mail (EDM) campaigns.- Create high-quality content and visuals aimed at lead nurturing and driving conversions.
Analyze campaign performance and optimize strategies for better results.
- Sales and Marketing Materials:
Set objectives for creating and updating sales and marketing materials (digital and print).
- Collaborate with the branding team to ensure materials are aligned with the companys B2B standards.
Ensure clear, consistent, and up-to-date messaging across all platforms.
- Website Strategy Planning
:
Develop and implement strategies for website content that aligns with SEO goals and enhances user experience.- Work with the branding team to ensure the website effectively communicates the companys core messages and value propositions.
Regularly update and optimize website content to reflect current marketing strategies.
Bachelors degree in Marketing, Communications, or a related field.
- Proven at least 3 years experience in marketing strategy development and execution, preferably in a B2B environment.
Strong understanding of digital marketing, including SEO, social media, and EDM campaigns.- Experience in content creation and collaboration with branding teams.
Excellent communication, project management, and analytical skills.
- Seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
Strategic thinking and the ability to develop innovative marketing programs.
- Strong project management skills with the ability to handle multiple tasks and deadlines..
Ability to work collaboratively with cross-functional teams, particularly in branding and design.- Analytical mindset with the ability to interpret data and make informed decisions.
Bilingual communication skills with a strong command of both Mandarin and English.
Job Type: Full-time
Pay: RM3,
- 00 - RM5,000.00 per month
