Company Overview:
Ultima Markets is a multi-asset trading platform with various global offerings to adapt to investors from all walks of life. Investors trading on our platform get access to 250+ CFD financial instruments, including Forex, Commodities, Indices and Shares.
You can visit our website: https://www.ultimamarkets.com/ to understand more about our company. website: https://www.ultimamarkets.com/ to understand more about our company.
Key Responsibilities:
- Develop email marketing strategies in collaboration with the marketing team to align with business goals and target audience segments.
- Plan, execute, and optimize email campaigns for customer acquisition, retention, and conversion, utilizing insights from performance metrics.
- Create engaging content for newsletters, promotions, and updates, ensuring alignment with brand guidelines and audience preferences.
- Personalize email content based on customer segmentation and behavior to enhance relevance and engagement.
- Implement automated workflows to nurture leads, onboard new customers, and re-engage inactive users for improved conversion rates.
- Ensure compliance with industry regulations like GDPR and CAN-SPAM laws while monitoring deliverability and engagement rates.
- Analyze email metrics to track performance and generate actionable insights for campaign optimization.
- Responsible for content creation and writing for email marketing campaigns, including crafting engaging subject lines, persuasive copy, and compelling calls-to-action to drive audience interaction and conversions.
Experience and Qualifications:
- Minimum of 3 years of proven experience in email marketing, preferably within the Forex or financial services industry
- Deep understanding of email marketing best practices, segmentation strategies, and automation workflows
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and CRM systems
- Strong analytical skills with the ability to interpret data and metrics to drive decision-making and optimization.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity
- Familiarity with regulatory requirements and compliance standards governing email marketing.
- Ability to thrive in a fast-paced, results-driven environment and collaborate effectively with cross-functional teams.
What We Offer:
- Medical Insurance
- Transport Allowance
- Health and Wellness Allowance
- Free-flow Snacks & Beverages at pantry
- Additional Leaves: Compassionate Leave, Maternity Leave, Paternity Leave, Birthday Leave
- Teambuilding activities: Festive Seasons Celebration, Annual Dinners, Lunch Treat, Birthday Celebration
- 5-days work with Flexitime.
- Accessible by Public Transport
- Dress Code: Smart Casual Attire
