Responsibilities:- Strategic Planning: Collaborate with the marketing team to develop comprehensive marketing plans aligned with company objectives and target audience insights.
Campaign Management:
Plan and execute marketing campaigns across various channels, including social media, email, and digital advertising, to increase app downloads and user engagement.Content Creation:
Create engaging content for marketing materials, such as blog posts, social media posts, videos, and infographics, to promote app features and updates.Brand Management: Ensure brand consistency across all marketing channels and materials, maintaining a strong brand identity that resonates with our target audience.
- Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the app market, informing marketing strategies and product development initiatives.
User Acquisition:
Implement user acquisition strategies to attract new users and drive app downloads, leveraging both organic and paid channels effectively.Analytics and Optimization:
Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives, optimizing strategies based on data-driven insights.Partnership Development: Identify and establish strategic partnerships with relevant brands, influencers, and organizations to expand our reach and enhance brand visibility.
- Customer Engagement: Develop strategies to foster ongoing engagement with app users, including email marketing campaigns, in-app messaging, and loyalty programs.
Bachelors degree in Marketing, Communications, Business, or related field.
- Proven experience in marketing roles, preferably within the technology or mobile app industry.
Strong understanding of digital marketing principles and best practices, with expertise in social media, email marketing, and content creation.- Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages and materials.
Analytical mindset with proficiency in data analysis tools and platforms to track campaign performance and derive actionable insights.
- Creative thinker with a passion for innovation and staying abreast of industry trends and developments.
Ability to work effectively in a fast-paced, collaborative environment, managing multiple projects simultaneously and meeting tight deadlines.- Experience with marketing automation tools, CRM systems, and ad management platforms is a plus.
Job Type: Full-time
Pay: RM3,- 00 per month
Benefits: - Opportunities for promotion
Schedule:Supplemental pay types:
Experience:
Marketing: 1 year (Preferred)
