Marketing Executive

We are seeking a dynamic and creative Marketing Executive to join our team. The ideal candidate will have a passion for fashion, a keen eye for trends, and a strong understanding of marketing strategies. As a Marketing Executive, you will be responsible for developing and implementing marketing campaigns that promote our products and enhance our brand presence.

Key Responsibilities:

Marketing Campaigns:

1. Plan, develop, and execute marketing campaigns across various channels (digital, social media, print, etc.).
2. Analyze the effectiveness of campaigns and make data-driven decisions to improve performance.
3. Collaborate with designers, content creators, and other team members to create compelling marketing materials.

Social Media Management:

1. Manage and grow our social media presence on platforms such as Instagram, Facebook, and TikTok.
2. Create and schedule engaging content that resonates with our target audience.
3. Monitor social media trends and competitor activities to stay ahead in the market.

Brand Promotion:

1. Work on strategies to increase brand awareness and customer engagement.
2. Coordinate with influencers and brand ambassadors for collaborations and promotions.
3. Organize and participate in events, pop-ups, and other promotional activities.

Market Research:

1. Conduct market research to identify new opportunities and trends in the fashion industry.
2. Monitor competitor activities and industry developments to stay competitive.
3. Provide insights and recommendations based on research findings.

Customer Engagement:

1. Develop strategies to enhance customer loyalty and retention.
2. Handle customer inquiries and feedback on various platforms.
3. Implement customer surveys and analyze feedback to improve products and services.

Qualifications:

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 2-3 years of experience in marketing, preferably in the fashion industry.
3. Strong understanding of digital marketing and social media platforms.
4. Excellent written and verbal communication skills.
5. Creative thinking and the ability to generate innovative marketing ideas.
6. Proficiency in using marketing tools and software (e.g., Google Analytics and Canva).
7. Strong analytical skills and the ability to interpret data.
8. Ability to work independently and as part of a team.
9. Passion for fashion and a good understanding of current trends.