Developing new social media strategies and campaigns
Build brand awareness through various media outlets
Measure, report and track performance of marketing campaigns, gain insights, and assess against goals
Managing a budget to be spent on promoting social media posts and pay-per-click advertising
Coordinate public relations and activities including media releases, collaborations with influencers, and day-to-day execution of marketing campaigns, promotions, and sales.
Collaborating with colleagues from across marketing departments to ensure branding is consistent and help gather and analyse data to reach insights about brands, competitors, and trends.