The Consumer Marketing Specialist is accountable for driving Marketing communication strategy, leading, planning and execution of all marketing initiatives to achieve the cluster brands objectives.
- Defines Affiliate Consumer Engagement strategy
Develop Key programs, media plans and content strategy and execution (including social, digital content, campaigns, community management and listening) Local KOL and Owned Platform Management (FB, IG, YT, TK etc)
- Defines the Consumer Journey(s) combining all communication and distribution channels
Oversees and orchestrates Brands digital marketing, social media, CRM, CI and paid media activities to create a consumer focused and consistent brand experience- Leads and integrates all earned, owned, and paid media and communications across classic PR, ePR, Digital, and Social Media channels for the Brand
Uses CRM- and CI-based insights to build programs to drive sales and customer acquisition
- Helps to develop the Brand's CRM calendar and campaigns
Builds and manages the Brand's influencer network, presence through blogs, Facebook, and other strategically relevant Social platforms in partnership with Corporate Digital/Social Media Manager- Leads digital/traditional media strategy development in line with Regional direction
Ensures all consumer-facing programs/ offers are consistent with the omnichannel expectations of our consumers
Qualification:
- Diploma or Degree holder preferably in Marketing with minimum 1-3 years of relevant experience,
Proficient in Microsoft Office software applications- Excellent written and spoken communication and interpersonal skills
Kept abreast on the current macro trends of the market and industry
- Clearly communicates expectations and adapts communication style to suit audiences and objectives
Respected and enthusiastic leader who draws others to commit collectively and shapes the environment to foster a drive toward achievement, learning and teamwork- Displays trust and integrity and confronts unethical behavior
Able to manage emotions and handle difficulty with maturity and composure
- Self-confident and knows own strength and weaknesses, welcomes challenges and leads change even in the face of opposition
Optimist who remains motivated despite adversity and sees an opportunity rather than a setback.- Strategic thinker that identifies the implications of macro trends, identifying potential problems and opportunities in both the short and long-term
Develop creative solutions to overcome difficult problems
- Takes calculated risks to set challenging yet realistic goals
Persuasive and engaging to effectively garner buy-ins- Open and adapts behavior to feedback and experience as well as to seek personal improvement
Poised and well groomed
Marketing Strategy, Calendar and Campaign management:
- Monitors product communication and social digital landscape
Formulates brand marketing calendar, omni-channel marketing programs- Leads campaign planning, strong & holistic execution through partnering with Corporate Marketing (Social Media, Content, CRM), Education, Commercial and Online teams (OL, B&M, SMC) to align and achieve business goals
Aligns with Education team for new product key selling points, social storytelling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)
- Leads the Unity omni-channel execution including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion) under given A&P budget to achieve campaign KPIs
Partners with Corporate Marketing to develop PR/KOL strategies and roadmap- Partners with Corporate Marketing to develop and execute CSR strategy
Social Digital Marketing and Communication Management:- Partners with Corporate Marketing to formulate Social Digital/CRM Strategies, develops social digital, media plan and communication plan to translate the brand voice into the real voice of target consumer and monitors community to ensure Brand image and in alignment with Regional marketing cascades and achieve brand objectives
Partners with Corporate Marketing Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO, and email marketing implementation to generate continuous content to maximize influencers reach to the appropriate fan/social circle base
- Explores opportunities to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs
Has oversight of the market's influencer marketing, inclusive of identifying meaningful partnerships to support Brand and product goals
PR/ KOL/ Community Management:- Works with KOL/ Corporate Communications Manager to decide on local KOLs, relevant PR/Community
Works with KOL/ Corporate Communications Manager to develop KOL/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights
- Manages relationship with KOLs for regular support and campaign focus, project collaboration
Implements community activation- Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns
Marketing Operation Management- Considers global brand objectives and strategic direction and analyses local market/competitive trends to align with Product and Retail Marketing to make product selection, pricing strategy, promotion, advertising, and media planning
Prepares market/business analysis, evaluates competitive challenges, and identifies opportunities for growth
- Maintains close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
Evaluates promotion and advertising program, develops consolidated report and recommends improvements or changes- Monitors and gives direction to Product and Retail Marketing for Visual Merchandise ordering, and planogram development, no charge ordering, and tester ordering
Manages the ROI of all marketing campaign and deliver business objectives
- Manages the consistent of all kind of communication throughout marketing campaigns
Ensures to measure all marketing campaign by data consolidation and analysis- Responsible for report and analysis on all marketing plans and activities
Budget Management:- Responsible for budget planning for marketing in alignment with brand budget
Manages and delivers budget on monthly basis
- Identifies new opportunities to cut down expense by developing new vendors, new material, new innovations
Declares any risk(s) related to budget to the Brand Manager
Competition Management- Identifies and evaluates competitive new product launches and promotions and gives short recap at the monthly meetings
Maintains updated record of competitive advertising
- Spends time in the field at points of distribution and all relevant competitors
Consolidates and analyzes competitive benchmarking in the market
Agency Management- Works with KOL/ Corporate Communications to define the role agencies should play in our go-to-market strategy
Owns the social/ digital part of the media brief
- Partners with KOL/ Corporate Communications to manage digital agency relationships, including day-to-day production, as well as campaign budgets and schedules and overall expected results
Consumer Focus:
- Point of contact person for Consumer Care
Ensures that Consumer is at the heart of product/channel innovation and initiatives- Ensures information on consumer-affected issues is communicated to the appropriate departments such as quality issues, risk management and recurrent complaints
CRM:- Works with Corporate CRM to define the Brand's local CRM campaign priorities, communicates them to Regional Brand Consumer Engagement Director
Builds annual and quarterly CRM campaign calendar
- Highlights technical and analytical requirements of flawless campaign execution; ensures they are in place for roll-out by working with Corporate CRM concerning analytics and/or Regional Consumer Engagement Manager concerning strategic issues
People Coaching:
- Owns the responsibilities to make team member successful in his/her role by identified strength and weakness and designing some sufficient trainings to develop his/her capabilities
Provides prompt supports when necessary
Other Managerial Projects:- Assists Brand General Manager to prepare strategic Marketing calendar and communicates with Regional Brand team through monthly Brand/ Marketing meeting, Brand communications, etc
Leads and manages Regional and Affiliate stakeholders in term of Marketing issues/ projects
- Works with KOL/ Corporate Communications to leads and manage crisis management if any
Other Tasks:
- As assigned by Brand General Manager
We regret that only shortlisted candidates will be notified
Job Types: Full-time, Part-time, Permanent, Contract, Temporary, Freelance, Internship, Fresh graduate, Student job
Contract length: 12 months
Pay: RM3,
- 00 - RM5,887.96 per month
