Company:
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 160 countries and employs approximately 109,000 people.
Abbott Nutrition Malaysia, driven by sound business fundamentals, consumer-centric marketing and innovation strategies for its key brands of Ensure, Glucerna, Pediasure and Similac, to compete in the fast growth health and wellness sector. This individual will report functionally to the Market Insights and Business Analytics Director, Pacific Asia.
In this role you will be responsible for providing support in the area of monthly market measurement reporting (Nielsen), budget / planning exercise, Trade team data analysis and other ad-hoc market research projects based on aligned learning plan for Malaysia (between PA MI and Malaysia Affiliate). The person will work closely with the Pacific Asia MI Team to ensure that all projects are executed in line with the strategic priorities for Malaysia.
This is an individual contributor role.
Key Responsibilities and Behavior:
Candidate must be numeric, analytical, resourceful and detail-oriented.
Proven record in market / business analysis, excelling in fast-paced FMCG environment and project management are essential.
Estimated split of the job will be approximately 60% market performance measurements / KPIs Dashboard Updates / Market Projections and 40% primary market research.
Key responsibilities include
Insights that Create Value:
Provide MONTHLY updates of lagging and leading business performance leveraging on various data sources: Nielsen Retail Audit, IQVIA, E-Com Read data (BrandIQ), and Internal sales data to support monthly deliverables /meetings including GM commentary, Sales & Operation (S&OP) Meeting, Commercial Meetings, Brand Performance Dashboards, scorecards.
Provide external lens in terms of competitive analysis / benchmarking linked to the above monthly deliverables.
Ability to triangulate knowledge across multiple data sources and come up with clear conclusions including monthly & quarterly business cycles (read channels projections leveraging Nielsen / IQVIA data & unread channels market triangulation with internal data as well as leveraging 3rd party data such as Kantar)
Links insights and information to translate into actionable activities
Responsible for New Product Initiative by working with cross functional team to ensure timely launch of new products including monitoring the brand performance (& competition) on a monthly basis via Dashboards / KPI tracking.
Be a Consumer Champion:
Keep the organization in touch with needs, influences and behavior across core consumer segments
Work with Area MI to champion brand health and equity fundamentals, tracking performance vs. goals
Job Tasks:
Market Performance Measurements (60% of the scope)
Work cross functionally with Commercial Excellence, Marketing, Sales and Finance in data analysis and reporting on a monthly basis whenever we have updated market performance results from Nielsen / IQVIA as well as internal results. This would including working with internal teams (ComEx, Finance, Trade, Marketing / Brand Teams) to update the various dashboards including support monthly explanation of the performance in the read channel (GM Commentary, Calls with Division etc)
Work closely with market measurement suppliers, enabling high quality data and report delivery for fact-based business tracking. This will include performing validation of the data from the suppliers such as Nielsen / IQVIA / BrandIQ (e-Com data provider) as well as performing impact analysis whenever there is panel updates from the suppliers.
Publish monthly market reports/dashboards with key trend and commentary. Evaluate Abbott brands performance against market trends, market growth and market share performance. As mentioned above, this will entail various deliverables required for GM commentary, Corporate / Division Sales Calls, Commercial Meetings, S&OP meetings as well as updating Brand KPIs / Dashboards required by the Brand Teams.
Provide insights based on analysis conducted by identifying potential risk or opportunities of Abbot brands including ad-hoc business revisions with Division.
Tracks and facilitate New Product Initiative by working with cross functional team to ensure timeline launch of new product including updating launch Dashboards / KPIs.
Quarterly business cycles support on market growth & share projections leveraging Nielsen / IQVIA / e-Com data for read channels and working with Finance on triangulation with internal data.
Primary market research management (approximately 25% of the workload) working with Marketing on timely delivery of tracking studies such as Brand Health Tracking, Healthcare Professional Recommendation Share Tracking, Kantar Panels as well as conducting ad-hoc consumer validations of NPIs & Communications. This will also entail working with Regional MI Team to ensure consistency of KPIs reporting (Brand Funnel, Reco Share Tracking) and use of research methodology for NPI / Comm validation.
Maintain repository of historical syndicated data as well as all customized projects to be used suitably
Training and Experience required:
At least 8 years of market performance analysis using Nielsen / IQVIA / Kantar data, business intelligence, analytics experience and primary market research. Cross-functional experience preferred especially working with Finance / Commercial Excellence / Marketing Teams on market data analysis / performance measurements.
Good working knowledge of Nielsen data especially ability to validate data with internal data, performance impact analysis due to Panel Changes, working with Nielsen and In-house data analysis for monthly workbook reporting.
Experience leveraging syndicated services (Nielsen Retail Audit and Kantar Panel Data).
Strong analytical skills and software skills.
Must be comfortable using Excel and ability to understand how to streamline data reporting by leveraging excel and potentially Power BI.
Demonstrated track record of managing external agency partnerships especially Nielsen Retail Services and Kantar Panel.
Consumer Products Goods or Health Products experience desirable.
Interpersonal skills ability to engage with internal stakeholders confidently during commercial meetings and business reviews preparation etc.
