What You Will Expect:
The incumbent will play a pivotal role to kickstart and shape AIA Agency Distribution's social media presence (via Instagram) and Agency Distribution editorial (AD Buzz), specifically targeting our agency force. The ideal candidate will be hands-on, creative and able to ideate, create compelling contents to drive awareness, engagement and ultimately, productivity of our Life Planners and supports AIA Agency Distribution in achieving business and recruitment growth.
What You Will Do:
- Kickstart, develop and implement a comprehensive social media strategy for AIA Agency Distribution's Instagram account (social media) and Agency Distribution editorial (AD Buzz)
- Collaborate with cross-functional stakeholders to proactively create and develop engagement and promotional materials to be disseminated to AIA's agency force. This includes but is not limited to circulars, email communications, iCari posters and videos, video storyboard, articles, digital app notifications, AD Buzz (agency editorial /e-magazine). Content created is aimed at achieving objective of increasing awareness, drive change management and increase participation and adoption of all AIA's business initiatives such as contest, campaign, new products, digital apps and platforms.
- Lead the creation of monthly Chief Agency Distribution Officer's business roll-down presentation deck by initiating topics and drafting outline, guide and work with designers to create the end product of monthly business roll-down deck.
- Proactively conduct event coverage, hot/ tactical topics coverage, new initiatives launches by engaging with AIA management and agency force for interviews and success stories sharing to produce weekly bite size and impactful contents to agency force to be published on AIA Instagram account and/or AD Buzz.
- Lead and groom a team of designers and writers to create the end-product of all communication collateral e.g. posters, videos that will be disseminated to the agency force.
- Track, monitor and evaluate effectiveness and results of contents created for AIA agency force Instagram, AD Buzz and iCari and propose activities for improvement.
What You Will Need:
- Bachelor's degree in Communication, Marketing, or related field.
- Minimum 8 years of relevant experience in content creation/ communication/ editorial driven role. Experience from creative agency will have definite advantage.
- Proven with hands-on experience in social media content creation, social media management, particularly via Instagram or Facebook.
- Knowledge in social media trends, analytic tools and best practices.
- Creative thinker with the ability to generate innovative idea and translate them into effective social media contents.
- Excellent written and verbal communication skills in English.
- Able to work independently and is self-motivated.
- Hands-on experience managing a team of content writers and designers will have definite advantage.
- Experience in the insurance or financial services industry is a plus.
