Key Purpose
To define, plan and ensure effective implementation of Low Voltage Products & Switchgear portfolio marketing strategies. You will also work together with other sales and marketing professionals locally; in other countries in APAC; and with the corporate headquarters
You will have a great opportunity to utilize and further develop your skillsets in technical marketing; market strategy; solution and application selling; business development competencies; and business analysis.
This is a full-time role, based in our Chint Global Malaysia office.
Responsibilities
- Implementation of Low Voltage got-to-market strategies while working closely with the Regional and Global headquarters marketing teams.
- Lead the local Low Voltage technical application marketing and promotion strategy to drive business growth, enhance the CHINT brand image and increase customer reach.
- Provide expert support to the customers and lead the solution definition by creating value from advising the customers on design considerations and issues (feasibility, technical, limits & constraints, performance).
- Train and support customers and staff on the Low Voltage application solutions to create more awareness to support the local sales.
- Drive the prescription activities with consultants and end users with CHINT solutions.
- Develop the presales technical and tendering support to the sales teams.
- Defining and communication of the product value propositions and differentiators to both internal and external stakeholders.
- Define the appropriate LV products to launch locally with correct pricing structure and product strategy.
- Conduct market analysis, customer research and competitor data together with the sales team members and define the appropriate plans, actions and channels to market.
- Analysis of true local market pricing to set correct product pricing structures and pricelist in combination with the commercial policy.
- Collaborate with Global HQ and R&D departments to ensure continuous product development improvement incorporating latest customer requirements and insights.
Job Requirements
- Candidates should posses a minimum 6 years of experience in areas of engineering, product marketing, design or equivalent role that is market-facing.
- Good technical understanding Low Voltage products/switchgears and solutions from similar competitors.
- Have an excellent understanding of value based selling approach and techniques.
- Excellent English written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
- Proficiency in Chinese is advantageous.
- Position requires a high degree of adaptability and professionalism.
- Experience leading and driving the business processes, planning, budget management and activities.
- Strong passion for delivering results and having attention to detail.
