KEY AREAS OF RESPONSIBILITIES
Responsible to Create Interior Display and Window Displays in Retail Outlet
- Create a retail environment that represents the brand using innovative and unique approaches to obtain a customer friendly atmosphere; maintain and grow a visual personality for each store that is reflective of the community in which it is located
- Implement the company's visual merchandising directives throughout the store; such directives may require some creativity in moulding them into being consistent with the particular store's goals and image
- Work with the Retail Manager/ Marketing Manager/ AVP Creative Design and/ or Director in determining specific visual needs, such as fixtures, image photos, and point of sale materials for the store
- Maximize the space and layout of the store, installing and dismantling displays, using available space to the best advantage
- Coordinate with Retail Manager to schedule appropriate time for floor set, shipping processes and receiving merchandise to make sure that merchandise is ready before being displayed for sale in the store
- Train the store team about design concepts, visual display standards, and the proper maintenance of the overall visual display effort
- Guide customers browsing through merchandise placement and store layout to result in an eventual sale
- Ensure all stores have necessary VM elements for all products and also to look into inventory management and orders
- Prepare for promotional events/ launches which could include contributing ideas for the whole set-up and dismantle displays at the end of promotional period
- Work closely with supplier for materials, fixtures, props and/ or other items for the store/ promotions/ events
Ensure Display are Changed Regularly
- Conduct floor set with floor plan and share store photos with brand principal if required
- Help in design and conceptualize on all promotional materials such as invites, emailer and corporate identity to support Marketing and Merchandising team that compliance with brand VM guidelines
- Follow up on all VM related paperwork such as raising POs and submission of invoices
- Organize workspace with good filing system, soft and hard copy
