We are seeking a SEO Executive to join our dynamic digital marketing team. As the SEO Executive, you will be responsible for optimizing our website for search engines, managing Google Ads campaigns, and improving our online visibility.
Key Responsibilities
- Manage all aspects of Google Ads campaigns
- Create and optimize ad campaigns and paid search landing pages, including conduct keyword research to identify high-converting keywords
- Analyze and optimize ad campaigns, such as A/B testing to improve click-through rates (CTR) pay-per-click (PPC) to increase return on investment (ROI)
- Optimize website content, including meta tags, headers, and on-page content, for search engines
- Develop and execute on-page and off-page SEO strategies to improve organic rankings
- Monitor website performance using tools like Google Analytics or Search Console
- Implement SEO best practices to enhance user experience and website speed
- Collaborate with content creators to align SEO and content strategies
- Manage website redirects and ensure a clean site architecture and perform content audits and recommend improvements
- Identify and resolve technical SEO issues like crawl errors and site speed
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Keep abreast of industry trends, search engine algorithm updates, and best practices
- Continuously refine and adapt SEO and AdWords strategies accordingly
Requirements
- Bachelor's degree in Marketing or relevant field
- Bilingual proficiency in both Chinese and English
- Experience in leading and managing SEO, digital metrics, and web traffic and analytics
- Skilled at on-page and off-page optimization and keyword research and analysis
- Demonstrable knowledge of link building, content, and social media strategies.
- Knowledge of ranking factors and search engine algorithms
- Proven ability to perform SEO audits and successfully implement site optimization
- Keep up-to-date with the latest industry trends, tools and algorithms, SEO best practices, and competitor news through audience insights and digital analytics
- Excellent written and oral communication skills
Benefits
- Hybrid working mode
- Competitive salary based on experience
- Opportunities for professional development and career advancement
- Collaborative and supportive work environment
- Flexible smart casual dress code
- Complimentary snacks and beverages
