Job Title: Internship - Consumer & Market Insights for Home Care
Location: Malaysia
Who You Are and What Youll Do
The role of the Consumer & Market Insight (CMI) function is to show the business where and how to win. This is accomplished through the CMI mission to provide inspiration and provocation to drive transformational growth. This role requires the driving of strategic and transformational action with all key category and country stakeholders whilst becoming familiar with a wide range of qualitative and quantitative research methods.
In addition to more traditional research methods, to thrive in this digital era brands must constantly monitor the digital/social media landscape. CMI has a key role to play in using this data to help the brand make genuine connections with its consumers; respond quickly to any issues; identify short, medium and long-term category trends, and much more. The successful candidate will be able to demonstrate experience of turning Big Data into insight that helps the business grow. Additionally, we are looking for someone to take the lead in driving new digital methods and skills as we strive to do things faster with higher impact. This position would give you the opportunity to develop your skills as an agent of growth and to make a real impact in the lives of the people we serve.
Team Structure
Reporting to: CMI Lead MYSG
Key Responsibilities
As Performance and Engagement your responsibilities would include:
Identify Country/Cross-Category Growth Insights and Opportunities which lead to Transformational Actions.
Distill insight from primary and secondary research/data (websites and social platforms: social, search, reviews) to drive growth in the business.
Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight.
Build knowledge of key markets, the category and consumers to inspire and inform projects, including bringing in and feeding the nuances of the local culture.
Work closely with agency partners (Nielsen, Kantar, and other research partners), using various sources of data (including digital) to identify trends, opportunities and threats.
Develop your own research skills, making full use of: CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager as well as working with Centres of Excellence.
Be able to work and build a relationship with teams and colleagues within business team and CMI.
Key Stakeholders
Business Unit Leads
Brand Managers
Market Research Agencies, Advertising Agencies
Category/Global CMI Team
Consumer Technical Insight Team
R&D, Customer Marketing, Finance
Agency Partners
Travel:
No travel is required.
What You'll Need to Succeed
Currently pursuing a Bachelors Degree education in a reputable education institution, ideally with a background in Research/Data Analytics.
Preferably those in 2nd year and above.
Passionate in data analysis techniques
Comfortable working with reporting, analysis and visualisation software (e.g. PowerBI, Brandwatch, Unmetric, Google Keyword Planner)
Passionate in measuring and analysing online marketing campaigns
Strong analytically minded, strategic thinker and numerically oriented.
Ability to derive insights from integration of different data and connecting the dots.
Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders.
Ability to take a brief and help ensure that the research will deliver what our internal customer needs.
Ability to collaborate seamless and lead across agency partners and internal Unilever teams will be crucial.
Good facilitation skills to be able to build capabilities of CMI and Business Partners through facilitating sessions.
Strong communication skills in both written and verbal are needed to work with different functions and land insights and messages in a compelling way.
Strong attention to details.
How to Apply:
Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.
For Internal only: Please apply online and add your PDPs and Talent Profile. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application. By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.
About Unilever:
Be part of the worlds most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
