Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Channel Marketing plans and executes customers campaign for Partnerships Distributions, and to ensure customers rewards are paid out to eligible customers accordingly. On top of that, to create contents and marketing collaterals for both Agency and Partnerships Distributions channel.
Key Assignment Work
- Measurement of effectiveness of customer campaign
- Control and governance of customers campaign fulfilment cycle
Administrative work
- Assist to request to churn eligible customers listings based on campaign mechanics T
- Perform validation (maker checker process) on the accuracy of date
- Liaise with Risk Team to perform screening to the eligible customers entitled for monetary payout.
- Liaise with vendors (example Retail companies, e-Wallet) for processing / delivering gifts
- Support in upload the cashback listing to the path for PV generation in IL.
- Liaise with Finance as per SOP to ensure payments processed accordingly (cashback campaign)
- Sending of campaign payout related SMS to customers via vendor platform.
- Liaise with vendor, IT and Ops, for communications with customers (Example letters)
- Other marketing tasks including reviewing marketing collaterals Performing post campaign analysis.
Requirements
- Knowledge on Microsoft office Basic knowledge on marketing
LEARNING OUTCOMES
- Key success factors of customer campaign
- SOP, turn around time and collaboration skills with various stakeholders.
- Operationalizing fulfilment based on campaign terms and conditions
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
