Head of Performance Marketing (Advertising and Media Buying)

Position Overview

The Head of Performance Marketing will lead our advertising and media buying initiatives to drive customer acquisition, engagement, and retention. This strategic role requires an expert in digital advertising, media planning, and buying within the Forex and CFD industry. The ideal candidate will have a proven track record of managing substantial advertising budgets across multiple channels to achieve optimal ROI.

Key Responsibilities

• Develop Comprehensive Advertising Plans:
• Create and implement strategic advertising campaigns across various digital channels (e.g., search engines, social media, display networks, programmatic platforms) to meet business objectives.
• Identify high-impact advertising opportunities and platforms suitable for reaching target audiences in the Forex and CFD markets.
• Media Planning and Buying:
• Oversee the planning, negotiation, and purchasing of media space and time across digital and traditional platforms.
• Establish relationships with media vendors, networks, and affiliates to secure favorable terms and placements.
• Campaign Execution:
• Lead the execution of advertising campaigns, ensuring timely launches and adherence to brand guidelines and regulatory requirements.
• Utilize advanced targeting and segmentation strategies to maximize campaign effectiveness.
• Performance Analysis:
• Monitor and analyze campaign performance metrics (e.g., CTR, CPA, CPL, ROI) using analytics tools.
• Conduct A/B testing and leverage data insights to optimize campaigns for better performance and higher ROI.
• Financial Oversight:
• Manage and allocate substantial advertising budgets effectively across channels and campaigns.
• Forecast spending and ensure campaigns are delivered within budget constraints.
• ROI Maximization:
• Continuously evaluate the cost-effectiveness of media buys and adjust strategies to maximize returns.
• Implement attribution modeling to understand the impact of different channels on conversions.
• Lead Advertising Team:
• Build, manage, and mentor a team of advertising specialists and media buyers.
• Set clear performance goals, provide regular feedback, and support professional development.
• Cross-Functional Coordination:
• Collaborate with Creative, Content, Compliance, Product, and Sales teams to develop cohesive advertising campaigns.
• Work with the Marketing Director to align advertising strategies with overall marketing objectives.
• Industry Trends:
• Stay updated on the latest trends in digital advertising, media consumption habits, and emerging platforms.
• Explore new advertising technologies (e.g., AI-driven targeting, programmatic buying) to enhance campaign performance.
• Competitor Analysis:
• Monitor competitor advertising activities and strategies.
• Identify opportunities to differentiate and position the company favorably in the marketplace.
• Regulatory Compliance:
• Ensure all advertising materials comply with financial regulations, advertising standards, and data protection laws (e.g. FCA, DFSA, SCA, FSA, GDPR).
• Work closely with the Compliance team to review and approve advertising content.
• Risk Management:
• Mitigate risks associated with advertising activities, particularly concerning financial promotions and customer communications.
  
  

Education

Qualifications and Experience:

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Master's degree or MBA is a plus.
  
  

Experience

• Minimum of 6-8 years of experience in digital advertising and media buying, with at least 3 years in a leadership role.
• Proven experience in the financial services industry, specifically within Forex and CFD brokerage.
• Demonstrated success in managing large advertising budgets and delivering measurable results.
  
  

Technical Skills

• Advertising Platforms Expertise:
• Proficiency in Google Ads (Search, Display, Video), Bing Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and other relevant platforms.
• Experience with programmatic advertising platforms (e.g., DV360, The Trade Desk).
• Media Buying Tools:
• Familiarity with media planning and buying software (e.g., MediaOcean, Prisma).
• Knowledge of real-time bidding (RTB) environments and demand-side platforms (DSPs).
• Analytics and Reporting:
• Strong ability to use analytics tools (e.g., Google Analytics) for tracking and reporting.
• Experience with attribution models and marketing mix modeling.
• SEO/SEM Knowledge:
• Understanding of SEO principles and how they integrate with paid campaigns.
  
  

Language Proficiency

• Fluency in English is mandatory.
• Proficiency in Arabic or other regional languages is an advantage.
  
  

Skills And Competencies

Strategic Leadership:

Visionary Thinking

• Ability to develop innovative advertising strategies that drive growth and brand awareness.
  
  

Leadership Skills

• Proven experience in leading and motivating teams to achieve high performance.
  
  

Analytical And Numerical Skills

Data-Driven Decision Making:

• Exceptional analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  
  

Budget Management

• Strong numerical skills for effective budget planning and optimization.
  
  

Communication And Negotiation

Negotiation Skills:

• Excellent negotiation abilities to secure the best rates and placements with media vendors.
  
  

Communication

• Strong verbal and written communication skills for internal collaboration and external partnerships.
  
  

Creativity And Innovation

Creative Aptitude:

• Ability to contribute to creative advertising concepts that resonate with target audiences.
  
  

Innovation

• Open-mindedness to adopt new technologies and methods in advertising and media buying.
  
  

Flexibility

Adaptability and Problem-Solving:

• Ability to adapt to changing market conditions and adjust strategies accordingly.
  
  

Problem-Solving

• Proactive approach to identifying issues and implementing effective solutions.
  
  

About Us

Taurex- Take Charge of your Trading.

Vision to inspire the financial confidence of traders and investors of the world.

Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.

Who is Taurex

• We are Human.
• We empower all with Knowledge.
• We are forging the Future.
• We earn trust through Integrity.
• We provide global expertise with a Local Touch
  
  

With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client's needs.

Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.

Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.

We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!