Our client is a cutting-edge AI-driven training platform dedicated to revolutionizing employee development through personalized learning experiences. They are seeking a proactive and driven
Head of Growth Marketing to identify and engage potential clients, focusing on expanding their market presence within the
B2B sector. This role requires a strategic thinker with experience in outbound channels and a proven track record of generating qualified leads.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
- Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.
- Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output.
- Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies.
- Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels.
- Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings.
- Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.
- Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes.
Example Projects:
- Influencer Marketing Test: Run experiments sponsoring influencers on YouTube, TikTok, and Instagram. Determine ROI using various forms of attribution.
- Video for Paid Marketing: Source, produce, and test video creative for paid ads on Meta and YouTube. Work with vendors to incorporate learnings.
- SEO Opportunities: Support ongoing SEO efforts by identifying opportunities to ramp up traffic and new customers.
- Ideal Customer Profile Analysis: Analyze existing user data to identify ideal customers and determine what differentiates them from others. Recruit and work with contractors if needed.
What Success Looks Like:
- Accelerated User Growth: You have significantly increased the number of paying subscribers through innovative and effective top-of-funnel growth strategies.
- Effective Campaign Execution: You have successfully implemented and optimized campaigns across various channels, demonstrating a high ROI and contributing to the overall growth.
- Strong Cross-Functional Collaboration: You have effectively collaborated with product and engineering teams to implement growth-oriented changes, resulting in a seamless user experience and increased engagement.
Required Skills and Qualifications:
- 7+ years of experience as a growth leader for a B2C consumer product. Former experience as a founder is a plus.
- World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO).
- Significant experience in 3-4 other channels (e.g., viral, PLG, content).
- Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR).
- Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries.
- Excellent written communication skills for async work.
- Ability to be scrappy and propose impactful projects across various situations.
- Understanding of the AI and training technology sector is nice to have.
As the
Head of Growth Marketing, you will play a pivotal role in driving substantial user acquisition and optimizing various marketing channels. This role offers a blend of strategic planning, creative execution, and analytical rigor, providing a unique opportunity to make a significant impact in a fast-growing digital platform.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
