Job Location: Kuala Lumpur
Kuala Lumpur
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
The role of General Trade Manager is responsible for reaching sales targets of the customers assigned, developing the business of general trade, analyzing their performance, and ensuring distribution in general trade.
Main Responsibilities:
Lead and develop the general trade (GT) planning to implement the strategic goals set for the business growth
Propose commercial policy, programs and customer plans for GT, manage sales forecast, budget and objectives
Propose to the Country Sales Manager a sales budget (volumes, trade spending, visibility etc.) for GT by key partners
Monitors sales targets achievement regularly and have contingency plans in place
Manage custoimer plans, analyze key partners performance and define future business opportunities
Define key partner-specific goals and strategy and action plan with specific KPIs
Review proposals on general trade and conform compliance with commercial policy, take actions on issues with credits
Provide regular communication with key partners and schedule monthly back-check
Monitor financial aging report and ensure it is aligned in accordance to distributors protocol
Manage negotiation activities, define and work with distributor to negotiate contracts with all key partners, achieve the strategic goals/projects
Negotiate with key-partners for the session/annual sales promotion/trade incentive according to sales plan
Manage trade spending & control, keep trade spending within the guidelines established by the Ferrero commercial policy
Monitor execution and sales target, timely submit sales activities documents (TSA) to Country Sales Manager
Timely submit payment approval from accrual to distributor to facilitate payment to key partners
Analyze trade spending to optimize ROI
Work closely with distributor, develop action plans to achieve sales target with co-efforts
Personally follow up and ensure communication cascaded by sales team to key partners
Monitor the actual in-store deployment at national level, follow up and coordinate with sales teams to ensure local execution is align with define plans and policies
Evaluate and propose new plan/strategies from the input of distributor
Monitor sales, inventory KPIs of the key partners, resolve problems with distributors team on a national level when required
Validate the data/ information provided by distributor to ensure accuracy for decision making
Who we are looking for:
University degree in relevant field
Relevant experience in similar roles with strong proven track record of effective partnership with distributor and key wholesalers
Strong market knowledge and familiarity with GT & ISM retail landscape, operations and dynamics
Willingness to travel across the regions in West and East Malaysia for meetings with Distributor Sales team, Key Wholesalers and store visits
Experience in SPF (Sweet Packaged Food: Confectionery, Biscuit, Ice-cream etc) category is considered a plus
Strong focus on execution to drive sell-out through product availability and visibility
Ability to deliver strong results individually and as a good team player, with a strong sense of mutuality, empathy and collaboration
Proactivity, dynamism, strong sense of responsibility, ability to work under pressure and meet deadlines, result-orientation
Fluency in English, written and spoken; Bahasa/Mandarin/Cantonese is preferred
Advanced MS Office tools knowledge
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, youll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Strong analytical mind, attention to details on one hand, and ability to cooperate with employees at all levels and great organisational skills on the other, would be key to success. Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so you should have the ability to work independently, as a part of the team and build good relations with stakeholders at all levels. Being flexible and dealing with a dynamic working environment as well as the ability to embed new knowledge and skills in existing competencies will definitely help you to become high performer here.
Requisition ID
66071
Job function
Forza Vendite
Country
Malaysia
City
Kuala Lumpur
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