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This role is responsible for the ongoing initiatives for customer retention and also supports the Product Manager in implementing various promotional activities and/or campaign to increase FD balances and acquire new customers. In the daily activities, the Assistant Product Manager will liaise, discuss and follow up with internal stakeholders to review progress and development of promotional activities and ensure that all deliverables are delivered on time in full.
This role is reporting to the Head - Personal Financial Services (Product Management, Channel & Digital Marketing)
Key Responsibilities
Functional
- Manage and executes the monthly retention program via Connect Renewal (or any other similar programs) to increase retention rates and maintain FD balances within the portfolio.
- Take lead in the enhancement and automation of Connect Renewal program to cater for different preferential rates based on customer segment.
- Plan, manages and executes all required deliverables to implement any promotional campaigns in an effective and timely manner to achieve the targets for FD balances and new customer growth.
- Responsible for ongoing monitoring and analysis on campaign performance and tracking competitors activities propose ideas and improvement suggestions to the team and Group ALCO.
- Prepare and perform analysis on post campaign performance - via insights to different customer segments, promotional strategies and its effectiveness in driving overall business direction.
- Take lead in the improvisation and penetration of sales channel (digital space, third party platforms, etc) to support overall business growth targets.
- Construct, develop and manage differentiated promotional programs/ campaigns to cater for relevancy and effectiveness across different sales channels and/or customer segments.
- Lead new enhancement projects by working with HLISB, IT and PFS Digital to new initiatives to dial up FD balances, expanding to new sales channels/ target segments and improve customer experience.
- Develop and build segment marketing.
- Develop strategy and execution for key customer segments.
- Develop dedicated segment strategy and marketing for segments such as NTB, PB/PV and High Network Customers.
- Drive new business ideas by collaborating with other businesses for cross-sell opportunities (portfolio management and expansion).
- Stay up-to-date and keep abreast of evolving technology and challenger landscape to influence and change new product development, initiatives and channels.
- Work with peers, team members across functional departments to deliver business growth.
