Executive, Marketing & Promotion

Job Summary

• Plan and execute annual events, marketing activities that promote malls/tenants promotions and generate a consistent traffic growth. Source and collaborate with external organizers on events/activities.

• Job Responsibilities

Conceptualize, coordinate and execute impactful events and activities;

• Source and collaborate with external event organizers to introduce a variety of activities/workshops/programmes that generate a consistent growth in traffic; (which would support/improve better tenants sales);

Collaborate with tenants on their promotions;

• Lead event operations which includes contract negotiations, vendors sourcing and selection, events communications and on-site coordination;

Coordinate and drive the promotional open-space/casual leasing for potential revenue income;

• Assist to develop content for A&P collaterals, manage and update content for website, social media and digital platforms;

Prepare publicity/promotion plans to create in-mall and public awareness for all events and activities;

• Media liaison / public relations duties related to the shopping mall.

Prepare annual & monthly budget and tracking of expenses;

• Coordinate between external parties and operations on pre-events, during events and post-events operations; (eg setting-up);

Conduct post-event evaluations and report on outcomes;

• Foster good rapport and maintain on-going business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;

Keep abreast of market and competitive trends to identify and develop innovative marketing campaigns.

• Any other duties as assigned by the Management

• Education & Qualification

Degree in Marketing, Mass Communications, Advertising or any other relevant working experience

• Relevant Experience & Years of Service

Experience in retail mall or related industry is an added advantage

• Technical Skills & Professional Knowledge

Ability to plan and prepare annual budget (and work within budget)

• Ability to perform casual leasing

Good presentation skills eg. Powerpoint, Microsoft Office

• Social media and digital knowledge

• Competencies

Strong networking abilities, resourceful and a multi-tasker with a keen eye for details;

• Good project management and negotiation skills;

Demonstrate composure when under pressure and ability to work with efficiency at all levels;

• Proactive and good initiatives approach;

* Savvy in social media activation

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Job Types: Full-time, Permanent