SEO & SEM: Optimize website content and manage search engine marketing (Google Ads) to ensure high visibility in search results.
Paid Advertising (PPC): Create and manage pay-per-click campaigns, particularly on platforms like Google, to drive targeted traffic and increase conversions.
Analytics & Performance Monitoring: Track and analyze the performance of campaigns using tools such as Google Analytics, Google Tag Manager, and other reporting platforms to inform strategy adjustments and improvements.
Conversion Rate Optimization (CRO): Evaluate user behavior on the website and landing pages, and implement strategies to improve the percentage of visitors who convert into customers.
Market Research: Conduct research on industry trends, customer preferences, and competitors to inform digital marketing strategies.
Job Requirements
Proven experience as a Digital Marketer or in a similar role, with a focus on SEO, SEM, and PPC.
Strong understanding of Google Ads, search engine optimization (SEO), and website analytics.
Experience with performance tracking and reporting tools such as Google Analytics.
Knowledge of conversion rate optimization (CRO) techniques.
Excellent problem-solving and analytical skills.
Ability to work independently and manage multiple campaigns effectively.
