- Online Store Management:
- Oversee the day-to-day management of the company's e-commerce platforms (e.g., website, online marketplaces).
- Ensure that products are listed accurately with relevant descriptions, images, pricing, and inventory information.
- Manage promotions, discounts, and sales campaigns on the online store.
- Digital Marketing:
- Develop and execute digital marketing strategies to drive traffic and sales to the online store.
- Manage SEO, SEM, email marketing, and social media campaigns to enhance visibility and engagement.
- Collaborate with the marketing team to create compelling content and promotional materials.
- Data Analysis and Reporting:
- Analyze website traffic and sales data to identify trends and opportunities for growth.
- Use tools like Google Analytics to track performance metrics and optimize user experience.
- Prepare regular reports on sales performance, customer behavior, and marketing effectiveness.
- Customer Experience:
- Ensure a seamless and positive shopping experience for customers on the online platform.
- Manage customer reviews, feedback, and inquiries to enhance satisfaction and retention.
- Work with the customer service team to resolve any issues related to orders, deliveries, or returns.
- Inventory and Supply Chain Coordination:
- Monitor stock levels and coordinate with the supply chain team to ensure product availability.
- Manage relationships with third-party vendors and logistics partners to ensure timely delivery.
- Website Maintenance and Optimization:
- Regularly update website content, including product information, banners, and promotional material.
- Work with web developers to improve site functionality, speed, and mobile responsiveness.
- Conduct A/B testing to optimize landing pages and conversion rates.
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- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in e-commerce or digital marketing.
- Strong understanding of online sales strategies and e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads).
- Excellent communication and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills with a data-driven approach to decision-making.
- Mandarin is require for work.
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