E-commerce Key Account Manager

Planning & Strategy

1. Understand client's requirements, target to be achieved, and prepare proposals and pitching presentations to on-board new clients.
2. Work together with E-Commerce team to provide clear business insights on planning 360 E-Commerce strategy for clients according to their objective:
3. E-commerce auditing
4. Listing optimization
5. Product strategy
6. Pricing strategy
7. Promotion strategy
8. Marketing activities strategy
9. Sales channels & platforms strategy
10. E-commerce marketing roadmaps
11. Develop project timeline
12. Sales forecasting
13. KPI forecasting for each activity
14. Client servicing

Promotion & Execution

1. Support on the operation of E-Commerce platform when needed, which include:
2. Submit / setting up campaigns and promotions
3. Update posts, banners and design, update or edit product information
4. Monitor campaigns and promotions to ensure the campaigns are run smoothly and free from error.
5. Inventory forecasting & management
6. Respond to customers query & solve customers issues
7. Feedback on reviews
8. Developing FAQs
9. Sending broadcast messages
10. Process and prepare E-Commerce orders documents for packers to perform fulfilment.

Content

1. Review on content direction prepared by the E-Commerce team before proceeding to content creation.

Media

1. Review and comment on media strategy planned by Media Team to generate effective media buy performance.

Communication & Collaboration

1. Liaise with client to update on E-Commerce performance and proposing new ideas to improve client's business.
2. Work closely with the Tech Team on IT relevant projects, such as E-Commerce websites or system development.
3. Work closely with Sales, Marketing, Production, and related departments to shape planning and strategy for client business.

Team Lead & Monitoring

1. Lead and monitor the team to ensure the tasks of team members are on track and completed according to SOP and achieve KPI set.
2. Prepare a team performance report for employee evaluation.

Report & Analytics

1. Liaise with Analytics Specialists to identify how competitors are performing in the market.
2. Work with the Data Analytics and E-Commerce team members to prepare reports on E-Commerce and marketing campaign performance.
3. Engagement metrics
4. Sales attribution
5. Product overview
6. Product ranking
7. KPI, ROI, etc.
8. Study and understand E-Commerce reports to identify marketing effectiveness and propose activities to improve the overall performance for upcoming months.