Pitching & Proposal
- Attend project briefing provided by Media Team Lead
- Ensure information received is 100% complete from Media Team Lead & ensure there is no information lacking behind
- Prepare a complete & comprehensive media proposal that fit to client business & requirements
- Propose right media channel
- Propose media journey
- Propose media plan
- Propose media budget
- Propose KPI / estimate result
- Proposal submission to Media Team Lead for review
- Attend project regroup meeting to share media proposal
- Capture & make improvement on the proposal according to the feedback compiled during regroup meeting
- Revised proposal before deliver to Media Team Lead to submit to client
- Attend proposal meeting with client
- Frequently follow-up project status with Media Team Lead & ready to onboard new client
- Client servicing
Client Onboarding & Execution
- Involve in project internal kick-start meeting
- Revise or make adjustment if there's any changes needed on the proposal
- Ensure client's objective, budget, KPI & project duration are same with the proposal
- Ensure & update monthly budget file when there are new client onboard
- Attend in project external kick-start meeting with project team & clarify client's KPI expectation
- Liaising with client for necessary page access & monthly product focus information
- Prepare content direction, ideation & media plan
- Number of contents
- Content pillar or type
- Content format
- Content objective
- Product focus
- Product USP
- Key message
- Content persona
- Media strategy
- Review & deliver the final content to client for approval
- Frequently follow-up with client on content & media feedback & approval
- Schedule post & perform ad setup with quality control
- No typo, visual watermark, unmatch of caption or visual
- Right ad objective, budget, target audience, duration, placement & ads
- Perform ads monitoring in daily basis
- Optimise ads when the performance is out of expectation
- Respond urgently to client enquiries, ad-hoc tasks, amendment, feedback & dilemmas related to media
- Frequently proposing new services & solution to client
- Build & maintain long term relationship with the client
Inter-Department Collaboration
- Work closely with other departments or project team to ensure clients project run smooth
- Coordinate & conduct briefing to production team on the content direction & ideation
- Monitor & ensure content produced by production team are in-line with the content direction
Reporting
- Practising to have weekly work-in-progress meeting with HOD & Media Team Lead
- Held monthly meeting with HOD & Media Team Lead to review project performance
- Provide insights
- Improvement / recommendation
- Prepare monthly report for each client / brand as per the reporting timeline
- Arrange report review with project team to review the project performance & collect feedback from team
- Deliver & arrange report presentation meeting to client
