Digital Marketing Specialist (SEO & Google Ads)

Responsibilities:

• SEO Strategy:

Develop and implement effective SEO strategies to improve organic search rankings.

• Conduct keyword research and analysis to identify growth opportunities.

Optimize website content, meta tags, and other on-page elements for search engines.

• Google Ads Management:

Create and manage Google Ads campaigns to drive targeted traffic and conversions.

• Perform keyword research and create compelling ad copies.

Monitor and analyze campaign performance, making data-driven adjustments as needed.

• Content Optimization:

Collaborate with content creators to ensure SEO-friendly content creation.

• Optimize existing content for relevant keywords and user intent.

• Analytics and Reporting:

Use Google Analytics and other tools to track and analyze website performance.

• Prepare regular reports on SEO and Google Ads metrics, providing insights and recommendations.

• Competitor Analysis:

Stay updated on industry trends and conduct competitor analysis to identify opportunities and challenges.

• Collaboration:

Work closely with cross-functional teams, including marketing, design, and development, to align digital marketing efforts with overall business goals.

• Requirements:

Proven experience as a Digital Marketing Specialist with a focus on SEO and Google Ads.

• In-depth knowledge of SEO best practices and algorithms.

Hands-on experience in creating and optimizing Google Ads campaigns.

• Proficiency in using SEO tools and analytics platforms.

Strong analytical and problem-solving skills.

• Excellent written and verbal communication skills.

Up-to-date with the latest trends and best practices in digital marketing.

Job Type: Part-time

Pay: RM1,

• 00 - RM1,500.00 per month
  

  Schedule:

Day shift