As a Specialist within the Digital Marketing team, you will use Inbound Marketing methodologies to deliver exceptional returns on our client's marketing campaigns, whether it is in the area of generating enquiries or driving awareness for a brand.
This role includes 30% copywriting and 70% end-to-end campaign implementation (setup, tracking, optimisation, reporting).
We want candidates who are willing to or can already:
- Speak and write excellent English
- Craft ad copies and landing pages to effectively generate conversions
- Set up and maximise the results of your digital campaigns on Google, Facebook, LinkedIn and other social media ad platforms
- Strategise with Account Managers on media planning and advice on performance best practices
- Implement tracking to measure the performance of advertising campaigns and websites accurately
- Analyse data and work out actionable insights for the client to better their business
- Handle queries and discussions on all things online-related (it is that dynamic!) with clients and teammates
You will love this job if...
- You are meticulous and have an eye for detall and you can spot the error in this sentence
- You feel like you can't rest until you come up with the snappiest headline/caption possible
- You are an inner geek at heart and would jump at the chance to dissect data and explain statistics to a client
- You are obsessed about making things better no matter how minute and like coming up with the next how-to guide
- You want to play a big part in the success of campaigns (ability to create landing pages and ads based on your idea and watch KPIs being met)
Requirements:
- Preferably a marketer with 1 to 3 years of experience running PPC, Lead Generation, and SEO campaigns (fresh graduates with relevant certificates are encouraged to apply too)
- Possess at least Bachelor's Degree / Post-Graduate Diploma / Professional Degree in Business Studies / Advertising / Marketing / Mass Communications / Psychology / Engineering or equivalent
Extra points when we assess your application:
- You write, track and monetise your own blog or online property
- You can demonstrate that you are the right fit for this job in your CV
- You've completed (any) digital marketing course/certifications
