Descriptions
Are you brand savvy, digital fluent and data-driven KPMG in Malaysia is looking for a creative and analytical Digital Marketing Executive / Senior Executive to join the Marketing & Communications department. As our resident digital expert, you will spearhead storytelling and data analysis to support and refine multi-channel campaigns across key business units.
Responsibilities
. Produce social media content of various formats to suit business needs and in alignment with brand guidelines, with end-to-end publishing management. . Produce email marketing materials with end-to-end publishing management and database management for CRM purposes. . Manage the firm's internal and external websites with content development and end-to-end publishing management anchored on SEO/SEM principles. . Produce monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement. . Work with the Marketing and Communication teams in integrated marketing campaigns, which includes proposing production of creative content through graphic creation, animation and photography/videography. . Coordinate global/regional digital initiatives into the local firm's platforms provide support and technical expertise where required. . Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management.
Requirements
. Minimum 2 years (Executive) to 4 years (Snr Executive) of relevant working experience. . Degree in Creative Multimedia, Marketing or a related field. The ideal candidate is/has: . Working knowledge of Adobe Photoshop/Illustrator and proficiency in MS Office . Proficiency in using specialized martech tools (e.g. Adobe Analytics, Google Analytics, PowerBI, social media channels, CRM platform etc.) . Experience in managing websites and online portals as an admin. . Experience in digital advertisements/promotions (e.g. Google Ads, LinkedIn ads, etc) would be advantageous. . A team-player with excellent communication skills and experienced in cross-functional collaborations. . Pro-active, innovative, able to communicate technical concepts to non-technical audiences.
