Campaign Development & Execution: Design, implement and manage digital marketing campaigns across various platforms including Google Ads, Facebook Ads, LinkedIn Ads and industry-specific networks. Ensure campaigns are aligned with business objectives and target audience.
Content Strategy: Create and manage content across multiple digital platforms including websites, blogs, social media and email newsletters. Develop content strategies that resonate with our audience and support marketing goals.
SEO & SEM: Conduct keyword research, optimize on-page and off-page SEO and manage SEM efforts to enhance search engine visibility and drive targeted traffic to our digital assets.
Social Media Management: Develop and execute social media strategies. Manage social media profiles, create engaging posts and interact with followers to boost brand awareness and foster community engagement.
Analytics & Reporting: Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, Google Search Console and social media insights. Prepare regular reports with actionable insights and recommendations for continuous improvement.
Market Research: Conduct market research to identify trends, competitive insights, and emerging opportunities. Use this information to refine digital marketing strategies and maintain a competitive edge.
Client & Stakeholder Engagement: Collaborate with clients and internal stakeholders to understand their digital marketing needs. Provide strategic recommendations and ensure that digital initiatives align with client goals and expectations.
Budget Management: Oversee digital marketing budgets, ensuring efficient allocation of resources and maximizing ROI on campaigns.
Job Requirements
Experience: At least 3-5 years of experience in digital marketing, particularly within the printing and advertising industry. Proven track record of managing successful digital campaigns.
Education: Bachelors degree in Marketing, Communications, Business, or a related field. Relevant certifications (Google Analytics, Google Ads, HubSpot) are advantageous. Fresh graduated are welcome to apply
Skills: Strong understanding of digital marketing principles and best practices. Proficient in using digital marketing tools and platforms. Excellent written and verbal communication skills.
Technical Expertise: Experience with content management systems (CMS), email marketing platforms, social media tools and digital advertising networks.
Analytical Abilities: Strong analytical skills with the ability to interpret data, generate insights and drive data-driven decision-making.
Creativity: Ability to develop innovative marketing strategies and creative solutions that engage and convert audiences.
Team Collaboration: Strong interpersonal skills and the ability to work effectively with cross-functional teams and clients.
Job Benefits
Competitive Salary: Attractive salary commensurate with experience.
Work Environment: A collaborative and inclusive work environment with opportunities for career growth and advancement.
Company Culture: A dynamic and supportive company culture that values creativity, innovation and teamwork.
