Overview
The Digital Analyst (PPC) will drive the development, optimization and execution of search strategies to drive traffic and increase conversion rates across search channels. This role requires expertise in paid search and familiarity with SA360, along with strong analytical skills to drive data-informed decisions.
Key Responsibilities
1. Campaign Management:
- Develop, implement, and optimize paid search campaigns on platforms like Google Ads, Bing and SA360
- Conduct ad copy tests, manage keywords, and adjust bids to maximize ROI.
- Monitor campaign performance metrics and keyword performance, adjusting strategies for optimal results
2. Strategic Analysis:
- Perform competitive analysis to identify trends and opportunities in the search landscape.
- Analyze data using SA360 to derive actionable insights for campaign optimization.
- Utilize analytics platforms (e.g., Adobe Analytics) to track performance and inform strategy adjustments.
3. Ad Copywriting and Keyword Research:
- Write compelling ad copies for PPC campaigns that drive engagement and conversions
- Continuously test and refine ad copy based on performance metrics.
- Perform thorough keyword research to guide PPC campaigns.
4. Data Analysis & Reporting:
- Analyze search performance metrics using tools like Adobe Analytics and SEMrush
- Prepare detailed reports on campaign performance, including insights for future strategies
Requirements
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- Minimum of 3 years in a paid search
- Familiarity with SA360 is required; experience with other analytics tools is a plus
- Proficiency in SEM tools (e.g., Google Ads) and analytics platforms
- Strong analytical skills with the ability to interpret data effectively
- Able to commit full-time for at least 3 months
Benefits
- We're part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. We're nimble, smart, and digital-first, and we're quickly growing to take on the biggest legacy hold cos.
- We care about your growth we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals.
- We recognize and celebrate your success...all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated!
- We're truly a people-first organization. That's why we operate in hybrid model with flexibility, Work from Anywhere Scheme, allows you to be in control of your work-life balance.
- We believe in making impactful change in society, we encourage you to take Impact Leave time off from work to engage in volunteer activities with a charity that you support.
