Description
OVERALL ROLE PURPOSE:
- Working within the Group Analytics CoE, you will be part of our Malaysia Analytics function - leveraging huge volumes of structured and unstructured data to solve real business problems across OCBC Malaysia to increase revenues and deliver a great customer experience, improved productivity and reduce risk.
- You will be working with business leaders to understand their problem statements & apply Data Science and analytics techniques to develop productionised solutions to capture the opportunity and generate business value.
- We believe that variety is good. Youll get the chance to work on a wide range of use cases across the business covering areas such as Personalisation, Sales & Marketing, Conversational AI, Anti-Money Laundering and Fraud Detection.
Responsibilities
- Work alongside the OCBC Malaysia Bank across Consumer, Corporate and support divisions to identify opportunities to apply data and advanced analytics to support critical business decisions and drive revenue generation.
- Deliver business value from data through use of on-the-ground analytics resources and strong partnership with the centralised Group Analytics CoE team.
- Work with key stakeholders to understand their business objectives. Proactive recommendation on how you think data & analytics could help them to achieve their goals.
- Campaign management support the execution of the marketing campaigns via leads extraction, fulfilment and track the effectiveness of the campaign.
- Use of advanced analytical modelling techniques to predict and optimize customer and portfolio outcomes.
Job Qualifications
Requirements
- Bachelors degree in analytics, statistics, computer science, mathematics, data science, or related disciplines.
- Minimum 2 years of experience in an analytics role (experience in financial institution preferred)
- Possess good grounding in data management and analysis functions analytical software tools of leading analytical software tools (such as SAS/SQL/Python); leading database environments (Oracle / Teradata / Hadoop / SQL); reporting tools (Qlikview/Tableau/PowerBI) and/or contact management platforms (Siebel/Pega).
- Knowledge of Direct Marketing and Customer Analytics concepts such as statistical modeling, customer segmentation, event-based marketing, campaign management and campaign effectiveness analysis
- Good storytelling and reporting skills using data visualization tools e.g. Power BI, Qlik, Tableau.
- Curiosity & a real passion for understanding why.
- Strong interpersonal skills and excellent communication skill with the ability to articulate complex solutions to non-technical users.
Primary Location
Malaysia-Kuala Lumpur-Kuala Lumpur
Job
Data Scientist
Organization
MAL COO - Group Data Office - Analytics
Schedule
Permanent
Full-time
Job Posting
02-Oct-2024, 7:37:56 AM
