Are you ready to get ahead in your career
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical
This role will be responsible forr Campaign Planning of ARPU/ARPA growth of Maxis Postpaid customer by upselling of products and services as well as managing customer migration for both upwards and downward movement.
What are you accountable for
- To grow ARPA by developing campaign that will encourage new supplementary line activation as well as upselling to Converge products
- To grow ARPU by developing campaign to encourage the take up of new products and services
- To continue enhancements of current direct marketing platform by enriching it with value escalators ensuring the right customer receives the right products with the right channel and at the right time
- Define marketing communication needsfor all the developed campaigns
- Manage all the operational functions required for each campaign
- Work closely with other teams within marketing and other functions which their contribution is critical to end result of the job holder's activities - marketing communication and rewards and partnership teams, value chain, IT, finance, sales and customer care, customer management
What do you need to have for this role
- Bachelor's Degree in a relevant discipline
- At least 4 year(s) of combined working experience in telco or marketing campaign
- Possess strong data analysis skills
- In-depth understanding of general consumer purchase behaviors to be able to identify opportunities for upselling
What's next
- Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
- Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance - regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
