This CRM Associate role presents a unique opportunity to grow, nurture and engage the ShopBacks community & help deliver the most rewarding shopping experience. A curious, driven and technically able CRM expert will be a great fit for this team. You'll join the Malaysian based team supporting the Australian operations, working collaboratively with various stakeholders to plan and execute winning CRM strategies.
Your Adventure Ahead
Own the CRM marketing calendar execution - working closely with a wide range of stakeholders to ensure frequency & targeting is both optimised and within guidance
Manage the execution of day-to-day CRM strategies and activities through channels including email, app push notifications and in app pop up
Continuously monitor and analyse key performance metrics to optimise targeting, messaging, and creative
Collaborate with business stakeholders (local marketing, sales, data) to ensure ambitious objectives and commitments are achieved
Leverage customer data and insights to identify winning strategies in segmentation, personalisation, and conversion
Improve CRM processes and efficiency to help the business scale its operations
Essentials to Succeed
Bachelor degree in Marketing, Business, or relevant experience
Minimum 1 to 2 years of experience in CRM strategy and execution. Having experience from e-commerce/tech industry in CRM would be an advantage
Must have experience with CRM platforms (ie Braze, Hubspot, Oracle Responsys, or relevant platforms)
Power user of Google Suite (ie Docs, Slides, Sheets) or equivalent (Excel/Powerpoint/Doc).
An ideal candidate is someone who displays:
Strong analytical skills to interpret and act on data insights
Growth mindset with an appetite for continuous testing, learning, iterating
Strong communication skills with ability to cascade feedback and suggest improvements to the wider team
Ability to work efficiently with good time management
Meticulous attention to details both in data and copy writing
Able to respond quickly to changes on daily basis
Self-driven, proactive with ability to take initiative to successfully implement tactics and strategy
Strong sense of ownership with strong track record in execution
