HEPMIL Malaysia - MGAG and Hepmil Creators Network (HCN) , under HEPMIL MEDIA GROUP is a network of media companies that serves to entertain millions in S.E.A. We are a digital content and creator agency that connects brands with Gen Z and young millennials with hyper-localized entertaining content.
Since its inception in 2015, MGAG has been one of the fastest growing Millennial and Gen Z-centric comedy brands in Malaysia, reaching more than 9 million users monthly.
Hepmil Creators Network (HCN) is a digital creator agency that connects brands with the best and most popular TikTok creators across SEA. HCN has grown to partner with over 1,000 Tik Tok creators across the SEA region.
Learn more about HEPMIL Malaysia at https://www.hepmil.com/hepmilmalaysia
We're looking for a Creative Strategy Lead with a strong creative mind to help expand the presence and promote Hepmil across all platforms.
Key responsibilities for this role include:
- Concept Generation and Ideation - Develop social-first ideas and campaign plans that helps our brand partners gain a strategic and creative advantage.
- Campaign planning and execution - Oversee the execution of specific campaign elements, ensuring adherence to the overall strategy and timelines.
- Brand Storytelling and Messaging - Support with the crafting of effective messaging that aligns with brand values, communicates key messages coherently, and drives desired actions.
- Creative Team Management - Take charge of a department of creatives and be a part of crafting and leading the creative culture.
Requirements:
- Strong creative mind with 5+ years of creative or digital agency experience
- In-depth knowledge of key social media channels primarily TikTok, but also Facebook, Instagram and Youtube
- Knowledge of social media content ecosystem, especially videos and memes
- Knowledge of developing marketing strategies for cross content execution
- Experience working with a team in conceptualizing and producing content
- Good comfort level interacting with high-profile clients and industry professionals
- Talent in presenting information concisely and accurately with keen attention to detail
- Experience in working in creative advertising industry with exposure in creating video content for digital formats is a key advantage
- Ability to work in a hybrid set-up
