Content Strategist and Digital Marketer

We're seeking a Content Strategist and Digital Marketer to join our team. This role involves managing content projects from start to finish, with focus on both inbound funnel sequencing and outbound email marketing campaigns.

The ideal candidate will bring a mix of strategic thinking, content creation, and digital marketing skills to boost our clients online presence.

Responsibilities:

1) Content Strategy and Planning:

Develop Strategies: Crave comprehensive and competitor analysis on content strategies for marketing, focusing on both inbound and outbound channels to drive traffic and conversion.

Marketing Funnels: Design and optimize marketing funnels to guide customers through the conversion process.

Content Pillars: Identify and develop core content pillars that align with goals and target audience interests.

Content Calendar: Create and manage a detailed content calendar to ensure consistent and strategic content distribution.

Content Optimization: Optimize existing contents to improve its search visibility, readability and user engagement according to KPI.

2)Content Creation:

SEO Driven Content: Write and produce SEO-friendly content for websites, blogs, and social media, marketing materials to enhance brand presence and engagement.

Email Campaigns: Create and execute effective outbound email marketing campaigns with platforms such as (Mailchimp, etc.)

Copywriting: Develop compelling copy and titles for various digital platforms, ensuring it aligns with brand voice and goals.

3) Digital Campaign Management:

Ads Management: Plan, execute, and analyse digital advertising campaigns to drive traffic and conversion.

4) Performance Analysis and Reporting:

Analytics: Use tools to monitor and evaluate the success of content and campaigns.

Reporting: Create detailed performance reports highlighting key metrics and insights.

5) Client Management:

Client Communication: Maintain regular communication with clients to understand their needs and provide updates on project progress.

Project Management: Manage multiple client projects simultaneously, ensuring timely delivery and high-quality work.

6) Knowledge of Industry Trends

Stay Updated on Industry Trends - Keep digital marketing best practices, industry trends, and algorithm updates while continuously refining and improving content strategies based on emerging trends and changes in search engine algorithms.

Skills and Qualifications:

We are looking for a candidate with a unique blend of creativity, strategic thinking, and technical

skills. Here are the key skills and qualifications required for this role,

Bachelor's degree or diploma in Marketing, Communications, Journalism, or a related field.

Proven experience with 3-5 years as a content strategist or similar role, focusing on SEO and

digital marketing in an agency setting.

Strong understanding of digital marketing strategies, particularly in generalizing inbound leads through content.

Excellent writing, editing, and proofreading skills, with proficiency in CMS and web analytics tools

(e.g., Word Press, Google Analytics, SEO tools).

Ability to collaborate effectively with designers and team members, demonstrating strong

organizational and time-management skills.

Creative thinking and problem-solving abilities, with a good knowledge of social media platforms and trends.

Excellent client management and communication skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Portfolio required.