Generate innovative, well-researched, and visually appealing content for various digital channels, including, but not limited to the company's online stores, Facebook, Instagram, XHS, and TikTok, aligning with our business and marketing objectives.
Craft concise, impactful and engaging copy that captures the essence of our brand, conveys key messages, and encourages audience interaction. This includes creating captions, hashtags, short-form content, and all relevant copywriting styles.
Demonstrate the ability to translate content between English and Mandarin, ensuring the brand's message and tone remain consistent across the company's diverse regional audiences.
Collaborate with designers and videographers to create visual elements that complement your written content, including images, videos, infographics, and other multimedia assets.
Collaborate closely with media buyers to craft creative and captivating copy for digital media ads, including Facebook Ads, Google AdWords, and Display Ads.
Develop and maintain your content calendar to ensure a consistent posting schedule that aligns with marketing campaigns, product launches, and industry events.
Stay up-to-date with social media trends, algorithm changes, and emerging platforms. Analyze performance data and adjust content strategies accordingly to optimize reach and engagement.
Incorporate SEO best practices into your content to enhance discoverability and reach on social platforms.
Understand how email marketing works and develop content that results in high open, read, and click rates from our potential and existing customer base.
Job Requirements
Bachelor's degree in Marketing, Communications or a related field.
Proven minimum of 2 years experience in social media content creation and management.
Excellent creative writing skills in Mandarin and competent in English.
Proficiency in major social media platforms and scheduling tools.
Basic understanding of analytics and data-driven decision-making.
Knowledge of SEO and online marketing trends is a plus.
Strong organizational and time-management skills.
Willing to work on Monday - Saturday (8:30am - 4:30pm).
Personal Attributes
Creative and innovative mindset.
Strong attention to detail.
Adaptability and openness to feedback.
Open to exploring new experiences & challenges.
Passion for staying up-to-date with the ever-evolving social media landscape.
