About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the worlds leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
About the Role
Our team is responsible for the influencer and content increase in local market. We are seeking intelligent, energetic, and forward-thinking individuals to join its outstanding team. You will be responsible for the full execution of influencer marketing campaigns from start to finish, ensuring the campaigns run efficiently with good content generation. The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is motivated by success.
In this Role, youll get to
Lead Trip.com Singapore and Malaysia User Generated Content (UGC) platform - Trip moments.
Own Trip moments campaign calendar - planning, optimizing and publishing campaigns to engage audience. Convert audience to Trip Moments members and encourage users to participate and create engaging content and foster a healthy community.
Develop and execute a growth marketing strategy, with a focus on email, content, social media, and SEO, to grow Trip moments membership and increase brand awareness in Singapore and Malaysia.
Create and executive marketing strategies and campaigns to drive member growth, Improving existing members retention and increase the lifetime value of members, by delivering high quality campaigns that promote engaging events, content, products and incentives.
Brief designers, developers to create new campaign landing pages that deliver a better experience for customers and new prospects.
Oversee Trip moment budget, partner with Finance on forecasting and budgeting for marketing activities and report ROI.
Collaborate with other marketing teams e.g. social media, SEO, product team, to promote the Trip moments society and grow more members.
Find, nurture and strengthen relationships with key influencers and partners. Briefing content requirements to KOLs/influencers/creators, influencer liaison, fee negotiation, obtaining copyrights and source the content on our platforms.
Work with the Headquarter and international team on partnership to support our international marketing roadmap and foster a collaborative learning environment.
Monitor the performance report and key KPI that shows the result of growth marketing initiatives and provide recommendations on improvements and new strategies.
What you'll Need to Succeed
A minimum 3 years working experience in the role of Growth Marketing or Marketing Acquisition with a proven track record of growing customer base and customer acquisition via multi marketing channels.
Experience in approaching and managing the collaboration with KOLs/ Influencer is a must
A strong commercial and growth mindset experience producing compelling and creative campaigns that deliver values to acquire, engage or retain members. Short-copywriting skills is a plus.
Possesses good data analysis skills and able to story tell using data
Attention on details, and a can-do attitude and be able to take the initiatives and work independently.
Effective time management and project management skills
Able to think out of box and be creative, understand how we market and where we market.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
Whats more
Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
