Job Responsibility
Develop and Create Content:Produce original content (videos, photography, blogs, social media posts) for automotive clients, including dealerships, manufacturers, and automotive service providers.
Collaborate with Creative and Marketing Teams:Work closely with account managers, designers, and copywriters to develop content strategies that align with client goals and brand voice.
Content Strategy Development:Assist in crafting content strategies that drive engagement, increase brand awareness, and support the marketing objectives of automotive clients.
Produce High-Quality Visuals:Capture and edit high-quality videos, photos, and graphics that showcase vehicles, promotions, and automotive services.
Write Engaging Copy:Create SEO-friendly content for websites, blogs, email campaigns, and social media platforms, reflecting the automotive industrys trends and products.
Manage Social Media Content:Schedule and publish posts on social media channels, monitor performance, and engage with followers to foster community and increase brand loyalty.
Market Research:Conduct research on automotive trends, competitors, and consumer behavior to inform content creation and improve marketing efforts.
Analyse Content Performance:Track and analyze content metrics using tools like Google Analytics and social media insights, adjusting strategies based on performance data.
Stay Updated on Industry Trends:Stay current with both marketing and automotive industry trends to bring fresh, innovative ideas for content creation.
Client Communication:Attend client meetings and presentations to discuss content progress, review campaigns, and offer creative recommendations.
Adapt Content for Multiple Platforms:Ensure that content is optimised and tailored for each platform, including websites, YouTube, Instagram, Facebook, TikTok, and LinkedIn.
Support Digital Campaigns:Assist in creating content for digital ad campaigns (such as display ads, paid social media, or video ads) that align with client objectives.
Time and Project Management:Manage multiple client projects simultaneously, ensuring timely delivery of content and adherence to project deadlines.
Engage with Followers:Respond to audience interactions on social media, answer questions, and participate in conversations to build a strong community around the automotive brands you represent.
Suggest Creative Innovations:Propose new content formats, storytelling techniques, and tools to enhance client engagement and improve content quality.
Job Requirements
Job Title: Content Creator
Location: Tanya-Je - SS23 Petaling Jaya, Selangor
Job Type: Full-time
About Us:Tanya-Je is a fast-growing marketing agency specialising in content creation for the automotive retail industry. We partner with dealerships, manufacturers, and automotive service providers to develop tailored marketing campaigns that drive engagement, sales, and brand loyalty. Our team combines industry expertise with creative vision to produce high-quality content that resonates with car buyers and automotive enthusiasts. Were looking for a talented
Content Creator to join our team and help us elevate the digital presence of our clients.
Job Summary:As a Content Creator at Tanya-Je, you will be responsible for producing and managing diverse content across multiple platforms for our automotive retail clients. This role requires a deep understanding of digital marketing strategies, creative storytelling, and an appreciation for the automotive industry. You will work closely with our clients and internal teams to create content that aligns with their brand voice, resonates with their target audience, and helps achieve their marketing objectives.
- Fresh graduates are welcomed to apply.
- Candidate must possess at least SPM.
Key Responsibilities
- Develop and create original content for social media, websites, blogs, email campaigns, and digital ads for a range of automotive clients, including dealerships, aftermarket services, and car brands.
- Conceptualise and produce high-quality videos, photography, and graphics that highlight vehicles, promotions, and client services.
- Craft engaging blog posts, articles, and vehicle descriptions that boost SEO and reflect industry trends and automotive products.
- Collaborate with the account management and creative teams to develop content strategies that meet client goals and elevate their digital presence.
- Conduct research on client products, services, and competitors to stay ahead of industry trends and adjust content approaches accordingly.
- Monitor client social media accounts, engage with followers, and respond to customer inquiries to foster community and build brand loyalty.
- Analyse content performance using marketing tools such as Google Analytics, SEMrush, and social media insights to track engagement, conversions, and areas for improvement.
- Attend client meetings and presentations to discuss content strategies, review campaigns, and provide creative recommendations.
- Stay current on automotive marketing trends, social media best practices, and content creation tools to bring fresh ideas to the team and clients.
- Produce high-quality Live videos via social media platfoms and will most likely need to be on scrreen to promote products.
Qualifications
- Proven experience as a content creator, digital marketer, or social media manager, preferably within the automotive or B2B marketing industry.
- Strong portfolio showcasing content creation across multiple digital platforms, with a focus on automotive retail or related industries.
- Expertise in creating video content, product photography, and graphics using tools like Adobe Creative Suite, Final Cut Pro, Canva, or similar platforms.
- Excellent writing skills with experience in crafting compelling, SEO-friendly copy for blogs, social media, and websites.
- Understanding of digital marketing principles, including social media advertising, influencer marketing, and email campaigns.
- Passion for the automotive industry and knowledge of vehicles, trends, and consumer behavior in the space.
- Ability to work both independently and as part of a collaborative team in a fast-paced environment.
- Strong time-management skills, with the ability to juggle multiple projects and deadlines.
Nice To Have
- Experience working in an agency environment.
- Familiarity with tools like Hootsuite, Sprout Social, or other social media management platforms.
- Basic understanding of web design and development, including WordPress or HTML/CSS.
Benefits
- Competitive salary, bonus structure and commission
- Opportunity to work with top automotive brands and dealerships
- Career growth and development opportunities within a fast-growing agency
How to Apply:Please submit your resume, portfolio, and a cover letter explaining your experience and passion for automotive content creation. Be sure to include samples of your work that demonstrate your creativity and understanding of the automotive retail industry.
Job Benefits
- Medical claim.
- EPF & SOCSO
- Employee discounts when purchase/ subscribe to our products.
- Professional development opportunities - Employers might offer tuition reimbursement, training programs, or access to conferences and workshops, helping employees learn new skills and advance their careers.
