As a Content Creator, you'll play a pivotal role in crafting engaging and relevant content across various digital platforms. Your primary responsibility will be to ideate, create, and distribute content that resonates with our target audience, aligns with our brand voice, and drives engagement and conversions.
Key Responsibilities:
- Content Strategy: Develop and execute a comprehensive content strategy aligned with the company's goals and objectives. This includes identifying content themes, target audience personas, and channels for distribution.
Content Creation: Produce high-quality, original content in various formats such as articles, blog posts, videos, infographics, podcasts, social media posts, and more. Content should be informative, entertaining, and optimized for SEO.- Content Calendar Management: Plan and maintain an editorial calendar to ensure a consistent publishing schedule across all platforms. Coordinate with other team members, departments, and external partners to align content releases with marketing campaigns and product launches.
Audience Engagement: Monitor audience engagement metrics and feedback to refine content strategies and improve performance. Foster a sense of community by responding to comments, messages, and inquiries in a timely and professional manner.
- Content Optimization: Optimize content for search engines, social media algorithms, and user experience. Conduct keyword research, utilize analytics tools, and stay updated on industry trends to maximize reach and visibility.
Collaboration: Collaborate with cross-functional teams including marketing, design, product development, and sales to ensure content supports overall business objectives and maintains brand consistency.- Content Promotion: Actively promote content through various channels including social media, email newsletters, influencer partnerships, and paid advertising. Experiment with different promotion tactics to expand reach and engagement.
Content Performance Analysis: Track and analyze key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Use data insights to iterate on content strategies and identify opportunities for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
Proven experience as a content creator, ideally within a similar industry or niche.- Strong writing and editing skills with a keen eye for detail and grammar.
Proficiency in multimedia content creation tools such as Adobe Creative Suite, Canva, or similar.
- Familiarity with content management systems (CMS) and social media management platforms.
Understanding of SEO principles and best practices.- Creative thinking and problem-solving abilities.
Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Passion for staying updated on industry trends and emerging technologies.
Job Types: Full-time, Contract, Freelance
Contract length: 2 months
Pay: RM2,- 00 - RM2,500.00 per month
Schedule: - Day shift
Monday to Friday
Supplemental pay types:
Performance bonus
Experience:- Content Creator: 1 year (Required)
social media marketing: 1 year (Required)
