Commercial Manager, Duty Free

Job Description

Job Summary

The Commercial Manager is responsible to plan and implement Airasia's Duty free & Merchandise commercial strategies and initiatives for the inflight and pre-book sales channels. The goal is to lead and expand the organization's commercial activities generating new revenue opportunities, maximizing profitability and creating sustainable growth.

The role of the Commercial Manager covers:

• Pricing & Profitability - Plan and execute pricing strategies for inflight and online sales channels to drive revenue growth sustainably.

• Route performance improvements - Analyze route level sales performance, plan and execute initiatives to drive revenue growth in collaboration with cabin crew and warehouse team.

• Brand campaign management - Work closely and strong engagements with suppliers and brands to drive brand / category growth including joint-promotions, partnerships etc.

• Ancillary team engagement - Work closely with airline stakeholders to drive strategic and tactical initiatives driving commercial growth, brand awareness, reporting etc.

• Crew engagement - Work closely with the Cabin Crew Department to drive product awareness, executing crew incentives to drive sales. Continuous engagement programs to ensure Duty Free & Merchandise is a top of mind proposition among the crew.

Job Responsibilities

• Develop and implement commercial strategies/initiatives - end-to-end management of commercial objectives - from planning, stakeholder management & post-campaign analysis.

• Identify the key value drivers of the different customer segments to generate ideas and propositions to improve sales conversion.

• Utilizing data to implement initiatives - leveraging sales data, purchasing behavior trends and market trends.

• Ensure that all commercial activities meet or improve on budget, cost and efficiency targets (Key Performance Indicators (KPIs)) that are in-line with business objectives.

• Benchmark pricing & promotions among duty free retailers - landscape comprehension.

• Lead by example - ensure company culture & policies are followed through.

Job Requirements

• Track record in a commercial / product management / Business Development role.

• Strong at commercial planning and strategy. Able to analyze data and develop initiatives that increase revenues/profitability.

• BSc/BA in business, sales & marketing, commerce, commercial relevant fields.

• Demonstrate leadership qualities, strategic thinking & problem solving skills with the ability to be hands-on, displaying a can-do attitude.

• Committed to learning and development, ensuring a culture of continuous improvements among team members.

• Excellent interpersonal skills, team player and able to communicate and engage with diverse stakeholders.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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