The Commercial Excellence Director is a member of the ANI
MY leadership team, providing strategic planning, analytic excellence, and forecasting to the commercial team. The Director will work closely with other MY functional heads, the GM, and the Asia Pacific leadership to ensure robust commercial plans driven by insight and data rigour.
Responsibilities
Analytics and Forecasting
Perform complex business and financial analysis (e.g., customer segmentation, marketing ROI, customer promotion responsiveness, etc.) that yields actionable insights that increase market share, sales and margin
Identify key business questions/issues, formulate hypotheses, collect data necessary to evaluate the hypotheses, perform analysis and summarize conclusions/ recommendations with minimal guidance
Support ANI Malaysia GM in the development and delivery of business reviews
Utilize data and market intelligence to lead and enhance the demand planning process; track and report actuals, explaining variances versus forecast
Work with IT to create and deploy data systems that enable data literacy across the organization and improve the productivity of the sales and marketing teams
Salesforce effectiveness
Review landscape dynamics and ensure that our sales team is best structured to drive maximum effectiveness and productivity.
Partner with Trade and Ethical Directors to establish appropriate key performance indicators for actionable insights
Publishes reports and share insights to local management team monthly
Partners with sales directors to develop meaningful training programs for the whole sales team, track progress and put in place remediation measures, key to drive continued growth of sell-out/off-take.
Qualifications/ Experience:
Bachelor of Science in business or economics required; MBA from top-tier school preferred
Proven leader with minimum 10 years post-MBA, in the healthcare and consulting experience required (e.g., Bain, BCG, Booz & Company, McKinsey etc)
High preference for candidates with prior exposure/experience in retail/fast- moving consumer goods.
High-energy, self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, exhibits a bias for action, demonstrates good executive presence, and can deliver in meeting deadlines and objectives
Outstanding strategic planning and analytical skillsproven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and recommend a point-of-view to senior management
Innovative and creativedemonstrated ability to leverage consumer insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
Exceptional oral and written communication skills, with the ability to interact effectively with all levels of management, the sales force and customers.
Strong project management skills, with proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment while maintaining strong attention to detail and quick recall
Strong working knowledge of accounting, finance and statistics concepts (i.e., ROI, P&L)
Advanced knowledge of and experience using Microsoft PowerPoint and Excel
Possess high-level of integrity & no previous issues on compliance.
