Job Responsibility
- Market research and analysis to identify opportunities for brand expansion and growth.
- Analyze consumer trends and competitive landscape to inform marketing strategies.
- Approach potential partners and stakeholders to propose collaborative initiatives that align with brand objectives.
- Assist in building and developing business relationships to enhance brand presence.
- Communicate effectively to build a strong professional network within the industry.
- Collaborate with cross-functional teams (e.g., product development, sales) to create and execute integrated marketing campaigns.
- Oversee the development and implementation of business and marketing strategies that drive brand awareness and engagement. Ensure alignment of marketing initiatives with overall brand objectives.
- Provide guidance and support to team members in their professional development.
- Create and maintain comprehensive brand guidelines to ensure consistency across all marketing channels and materials.
- Monitor and enforce adherence to brand standards across all communications.
- Oversee the production of various marketing materials, including print collateral, digital content, and advertising campaigns.
- Ensure that all materials effectively convey the brand message and engage target audiences.
- Develop guidelines and training programs for the various teams to ensure high-quality support aligned with brand values.
- Manage campaigns and all customer service initiatives for upcoming projects.
- Engage in the establishment and promotion of in-store and retail, executing targeted marketing strategies to effectively reach customers.
- Monitor and evaluate the effectiveness of marketing strategies to optimize reach and engagement.
- Establish key performance indicators (KPIs) to measure the effectiveness of branding and marketing efforts.
- Regularly report on performance metrics and adjust strategies as necessary to achieve business goals.
Job Requirements
To assist in building a strong company profile and expanding our market presence. This role involves identifying store locations and pop-up opportunities, proposing ideas for campaigns and activities, supporting promotional and sales efforts and creating impactful marketing assets.
Qualifications
- Strong understanding of marketing and PR strategies.
- Creative thinking and initiative in proposing ideas and campaigns.
- Experience in sales with understanding of sales strategies and customer engagement.
- Ability to travel for store visits and resource sourcing.
- Capacity to work independently and as part of a team in a fast-paced environment.
- Minimum education: Diploma and above
- Language required: Bahasa Malaysia & English.
- Skills required: Sales, Marketing, Branding & Development.
Job Benefits
- Friendly working environment with up-to-date IT equipment
- 5-day working day, Monday to Friday
- Medical allowance
- Annual Leave
- Medical Leave
- Maternity leave
- Paternity leave
- Casual attire, free parking
- EPF & SOCSO
- Career growth opportunities
